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OneCoach member Dr. Richard DiCenso had become a victim of this recession just like millions of other small business owners. He had a terrific product… but he lacked the marketing skills as well as the budget to advertise to potential clients.

With only 3 weeks remaining until he would be forced to forever abandon his dream of helping chronic pain sufferers all over the world find immediate as well as long term relief, he asked OneCoach for help.

The Message Was The Key

In a brief 60-minute consultation, it became very apparent that Dr. DiCenso was sitting on a goldmine… IF he could market it properly. That’s when OneCoach Vice President of Training & Product Development Adrian Ulsh used the OneCoach process to develop a 2 page email… an email that follows what is referred to as “The Marketing Equation.”

Using “persuasion architecture,” Adrian wrote an email for Dr. DiCenso in less than an hour. In turn, Dr. DiCenso sent the letter to his 3000 prospect database… a database that was more than two years old and all of the prospects were stone cold. Most of them didn’t even remember who Dr. DiCenso was.

None Of That Mattered

We weren’t asking his prospects to buy Dr. DiCenso. We were asking them to buy his product. Following a persuasion architecture format… a format so simple ANY small business owner can learn it in 3 minutes, we quickly created an email… then asked the good doctor to send it out to his stone cold prospects. To say Dr. DiCenso was skeptical as to its potential success would be a huge understatement. In fact, he told us recently that he almost didn’t bother to send it at all. He had basically lost all hope. He finally thought to himself “what do I have to lose at this point?”

———————-

Here Is An Email Dr. DiCenso Sent Adrian 48 Hours Later

Adrian: Not to impose but I wanted to share some quick feedback. I sent out the clinical study idea to my cold list Saturday evening around 6:00p.m. Within the last 48 hours – I have received just under $12,000 in sales.
Thank you,
DRD

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Within 72 hours, that figure topped $15,000.

Want To Know How You Can Get Results Like This As Well?

Join Us This Wednesday, July 1 at 5 p.m. Pacific time

Hear the entire story for yourself. Both Adrian and Dr. DiCenso will be on the call to discuss the results and explain the powerful techniques that generated these phenomenal results so quickly. There will also be a live question and answer session so you can ask any question you want… including how you might apply these powerful techniques to your business.

Register for the call now >>> www.OneCoach.com/call

Written by:
Adrian Ulsh
VP, Training & Development

When people ask you what you do, do you know what to say?

If you’ve already learned about your ideal client profile and their decision-making process from our free videos on business strategies, then you can easily create a 30-second elevator pitch that articulates the exceptional value of your business.

When you create an elevator pitch, you need to know who you are talking to and what they want. Otherwise, your marketing message will fall on deaf ears. This is where the ideal client profile and the decision-making process will really come in to play.

First, state a problem that your ideal client is often dealing with. Start with “Do you know how…” and describe a problem that they are likely frustrated with.

Next, state what you do. “What we do is…” and then share how your product or service is a solution or benefit to your ideal client’s problems.

If you’ve already worked on your ideal client profile and decision-making process, then you’ll be able to easily come up with a good elevator pitch that…

• Has a powerful and compelling message
• Commands the attention of your ideal prospects
• Pre-Qualifies your prospects
• Helps you gain rapport and respect

An elevator pitch with these qualities will save you time, effort and expense. This blog is just a brief overview of this process, so if you haven’t yet, then sign up for our seven free videos and learn how you can take your business to the next level. If you have already seen them, then be sure to check out our Business Momentum Club. You can join now for just a buck!

People are looking for experts they can trust, and with our proven process you’ll be able to create an elevator pitch that clearly and succinctly makes you the right choice for your prospects.

Written by:
John Assaraf
OneCoach CEO

I wanted to share with you 5 basic steps on how to customize your own Neural Reconditioning Process™, which I go more in depth about in our business-growth videos that we are offering for FREE here.

Through affirmations and repetition, you can reinforce new beliefs that will get you to think differently and behave differently. If done correctly, you can set up the right mindset to achieve goals that you’ve always dreamed of. Here are the basics of the process:

1. Proper Affirmations: Focus on the goals you want to achieve as if you have already achieved them. (I elaborate more on this subject in one of the free videos.) Focus on affirmations like “I am a successful business owner.”

2. Visualization: Play a mental movie of yourself in the place that you want to be. Be exact - how much revenue you are making, how many clients you have, what they are saying about you, your lifestyle - make yourself FEEL as though it is already happening.

3. Meditation: This isn’t just some “Eastern Art”. Meditation puts your brain in a frequency that will help you reform your beliefs. Hundreds of OneCoach members have attested that meditation has helped them create success in their businesses and made what was once impossible, easy.

4. Auditory Program: You can download music that helps get your brain in the frequency to meditate, or even record your own affirmations to listen to as you meditate.

5. Vision Board: Create a visual representation for your business - whether it is the type of office you want to work in, the things in your office, or your number of clients. Make sure you have something to look at to help re-affirm your new beliefs.

Use a little bit of these steps or a lot of it. I recommend at least 7 minutes a day. If your success isn’t worth 7 minutes a day, then I can’t help you… so set aside the time, and do it!

Written by:
Adrian Ulsh
VP, Training & Development

We recently wrote a blog post on finding your ideal clients and their wants and needs. Do your products or services fulfill your ideal clients’ wants?

Your job as a business owner is understanding the solutions your ideal client is looking for. Then you must take the time to apply this knowledge to your own business, to separate yourself from your competition and make your business the obvious choice.

Here are the basics of how you can do this:

Create a list of your ideal clients’ hot buttons. What problems, frustrations and concerns do they have when buying what you sell? Think about the hot buttons across all the businesses in your industry.

Analyze your business. What is your business’ current solution for these hot buttons? Is it ideal?

Brainstorm potential innovations. How can you innovate your business to solve the hot buttons and exceed your ideal client’s expectations? These ideas can be totally out there, but write them down anyway. You never know - the wacky ideas can turn into genius innovations!

Record the benefits associated with your innovation. Once you find an innovation that you can apply to your business, make sure you know the benefits. You can then use these benefits in your communications to your ideal clients to hit their hot buttons and stand out from your competition.

These steps are just the start of laser targeting your audience to stand out from the crowd. We go more in depth about your ideal client’s decision-making process in our free business strategy video series. If you haven’t already yet, you can check out the series here.

Written by:
John Assaraf
OneCoach CEO

Do you ever return to your business after reading a book, listening to a CD, or attending a seminar, pumped up full with fresh information, only to never apply it?

That’s because the part of your brain that GATHERS information is different from the part that APPLIES new knowledge.

Your conscious mind is responsible for choose what you want. Your subconscious mind is responsible for your perceptions and behavior. You must train your subconscious to think and behave differently and to work toward what you want.

Here are three things you can do to start reconditioning your subconscious:

1. Take action every morning. Start your day with affirmations about where you want your business to be. Meditate on your visions and goals for your business and life.

2. Focus on what you’re grateful for. By combining your feelings of gratitude along with affirmations in the morning, your brain will release chemicals which will begin to retrain your subconscious mind to think differently.

3. Emotionalize your success. Act as if you are already at the level of success that you want to achieve. By putting yourself in those shoes, you will think and behave differently… which will lead to changes in your behavior… and more importantly… lead to action.

These are just the beginning steps to change from the inside out in order for your business world to change. In video three of the business strategies OneCoach is giving away, I go more in depth about retraining your subconscious to create success. Check out the videos here.

Remember, it is a process to stop letting outside circumstances or previous beliefs control the direction of your life. By unleashing the power of your subconscious mind, you can keep challenging yourself to higher and higher levels of success.

Written by:
Adrian Ulsh
VP, Training & Development

Did you know that your prospects may or may not buy what they NEED, but they always buy what they WANT?

It is very important that you as a small-business owner identify your ideal client, so that you can develop innovative, niche products or services that provides for the wants of your specific client. Here are some basic steps you can take to find your ideal client:

Who NEEDS what you sell? Identify the demographics (physical attributes) of your client base. This can be age, gender, income or revenue level, number of employees, etc. This will vary greatly depending on the type of business you have.

What do the people who need your product or service WANT? Identify the psychographic profiles (emotional attributes) of your clients. What are their biggest problems, concerns or challenges?

Now, which one of these groups of people meets your passion? That’s your ideal client. You have to be the person that they turn to for their wants, and in return, they will continue to buy from you and send you referrals.

We share more about this in the second video of our new business strategy video series. If you haven’t seen these exclusive videos yet, you can access them now at www.OneCoach.com/videostrategies.

Written by:
John Assaraf
OneCoach CEO

Are you happy with the results in your business?

You may or may not know it, but there is a natural order to the universe that affects you and your business every single day. These natural laws are always working, whether we’re aware of it or not.

One of these laws is called the Law of Cause and Effect. For every effect or result, there must be a cause. If we look at the results in your business, we can see exactly what you have been thinking, what you have been feeling, and what you have been doing.

Your thoughts, feelings and actions directly affect the results you want. It is important to be aware of your thoughts, feelings and actions and to take control of them so that the natural laws of the universe work to your benefit.

Set your goals, then work backwards to figure out what you should be thinking, feeling and doing in order to get the results you want.

I recently recorded a video where I share more about the laws of the universe and how to get them to work for you and your business. You can get this video and six additional business-growth strategies for free right here.

We’ve just launched seven powerful business-growth strategy videos that will help you attract more clients, drive more cash and grow your business even in this recession!

You can receive them for free by going here.

Here’s what you’ll learn in these seven FREE videos:

• The Right Mindset To Grow Your Business - Using The Natural Laws of The Universe
• Attract More Clients - Discover The Ideal Client That Will Make You Wealthy
• Automatic Wealth - Using The Unlimited Potential of Your Sub Conscious Mind
• Your Client’s Decision Making Process - Finding The “Hot Buttons” That Compel Your  Prospects To Buy From You
• Accelerating Your Manifestation - The Neural Reconditioning Process
• Elevator Pitch - What To Say In Less Than 10 Seconds That Move Your Prospects To Buy What You Sell
• Marketing That Works - How To Create Competition-Crushing Marketing

Get Started Today with these Seven FREE Videos Today!

Special Video - How Social Media Marketing Can Provide an Endless Stream of Qualified Traffic, Leads, Prospects and Customers for Any Business, In Any Niche

Watch this powerful video as John Assaraf interviews Mike Koenigs from Traffic Geyser and learn how social media marketing can increase the number of qualified traffic, leads, prospects and customers for your business.

This video will show you how to:

• DOMINATE the Search Engines
• FLOOD the Internet with Your Message
• Get Higher Web Rankings
• Drive Unlimited Free Traffic
• and Generate Qualified Leads Quickly, Easily and Inexpensively

Watch this video today!

Written by:
John Assaraf
OneCoach CEO

The first question to ask yourself is, Do I feel that I deserve to earn a lot of money? I can honestly tell you that the people I know who make a lot of money absolutely, unequivocally, without a doubt feel that they deserve it.

If you don’t believe you deserve to earn money, you must raise what I call your deserving level and lower your excuses level. By “excuses level,” I mean all your excuses about why you can’t earn money or haven’t earned money. It’s time to stop telling yourself that you aren’t smart enough or good enough or that you don’t know enough and you start putting a value on yourself. If you don’t value yourself, money will never, ever be attracted to you. You will repel it as fast as you can imagine it, and others will not value you, either.

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