One Coach

The mortgage industry is in the tank. And everyone knows that Michigan, home to GM and the other crumbling giants of the automotive industry, has been slammed hardest by the economic slowdown that is gripping the nation. Yet Traverse City, Michigan is where Corey Phelps launched his new mortage business earlier this year.

In that small town in the northern part of the state, his new company closed their first mortgage on Feb. 9. Since then, in just six months, his brand new company has recorded $208,000 in gross revenues on $13.54 million in mortgage volume.

Corey will be our guest this week on the OneCoach Momentum call. He is going to share with us exactly how he used the OneCoach Business Growth Network™ to innovate and launch his mortgage business into the stratosphere - despite being in the most economically depressed state in the country.

Register now to be on the call, and hear Corey tell in his own words how he did it - and how you can too - whatever business you’re in!

Whether we’re technically in a recession or not, a lot of business owners are noticing that things have slowed down.

If your business is down right now, you can see it as a threat, or as an opportunity in disguise. Because while others are pulling back, you can take steps to build your business by reaching more of your ideal clients — and that’s what we focus on in the OneCoach Momentum Call.

In last week’s session, we looked at three fundamentals that determine the success of any small business. Your product or service must:

• Be unique.
• Offer extraordinary value.
• And you must be able to communicate that it is unique and that it offers value.

This week we’re going to extend that discussion and zero in on the key to all three of these, and that is innovation. It’s what makes a business different, creates unmatched value, and provides the evidence of your superiority in the marketplace. And that evidence must go into all of your communications.

How do you know if you need to innovate?

• Is it getting more difficult to attract more clients?
• Does your marketing not work as well as it used to?
• Does your business look and sound just like everyone else who sells your product/service?
• Do you constantly find yourself competing on price?
• Are your sales far below expectations for this month?
• Are you experiencing insufficient cash flow?
• Do you feel overwhelmed with running your business day to day?
• Do you want to take your business to the next level, but don’t know how?

If you answered “yes” to any of the questions above, you need to innovate your business.

Join us on this week’s OneCoach Momentum Call with Regional Director Adrian Ulsh, who will personally guide you through the steps of innovating your business so it becomes unique, offers extraordinary value, and communicates effectively to your ideal clients and prospects.

This call will provide you with specific examples of innovations that you can immediately apply to your business to increase your sales, revenue and profits.

Reserve your spot now, because we have limited space available for these calls.  

This is the first of a series of posts excerpted from a conference call between OneCoach CEO John Assaraf and Tony Rubleski, president of Mind Capture Group and author of Mind Capture: How to Generate New & Repeat Business in the Age of Advertising Overload.

You absolutely must get your company in the mindshare of the consumers and really understand how important that is. You need to be in the forefront of your prospect’s mind. Essentially, you want your prospect to wake up in the middle of the night with a question about your industry, and have your company name and information pop into their mind as the answer.

To accomplish this mind capture, you must stand out – one of the few ways to get people’s attention and win new business in a world of too many choices and demands placed on people’s time. This can be a daunting task with about 50,000 messages bombarding us every day. 

Read the rest of this entry »

Written by:
Murray Smith
OneCoach Founder

In my previous post we discussed how to get more profits per sale.

Today we’re going to look at the second of the three crucial questions that every business owner has to ask themselves every day, and that is this: How do I get more sales per customer?

After all, you absorb substantial cost and expend a lot of effort to obtain your customers, so why not try to sell them more?

First, there are several things to think about. You need to consider:

• The frequency of interactions you have with your customer
• Their lifetime cycle (how much they will buy from you over the five years or so of your relationship)
• Their value per transaction.

Read the rest of this entry »

Every business owner starts their business with a dream based on their passion. So why do things go so horribly wrong so quickly? Why do more than 500,000 small-businesses close each year?

The answer itself is frightening. Small business owners don’t have a clue that there are three things every business must do in order to not just survive, but THRIVE. They must:

• Be unique
• Offer extraordinary value
• Communicate their uniqueness and value

Have you mastered these essential areas of business yet? If not, take advantage of this week’s OneCoach Momentum Call with one of the foremost business-building experts in the world.

Regional Director Adrian Ulsh is an expert on attracting more clients and he will guide you personally through the steps you MUST take to create a business that’s unique, offers extraordinary value, and communicates to your ideal clients and prospects.

Many people think that building a successful business is extremely difficult. It’s not… IF you have the right information in the right order.

So, if you are ready to…

• experience an incredible surge in sales
• increase your revenues and cash flow
• and get the answers you need to grow the business you want

…then reserve your spot now, because we have limited space available for these calls.

Written by:
John Assaraf
OneCoach CEO

Creating the life of your dreams requires you be totally honest with yourself so you can move forward in your life.

Everyone has made mistakes. Everyone. And all of us have areas in life where we know we are not as strong as we’d like to be. We all know that no one is perfect, but we still may beat ourselves up over these perceived weaknesses.

We can obsess about choices we’ve made that turned out to be “bad,” and we can bemoan our shortcomings, but this will hold us back. What we need to do is acknowledge them, come up with a strategy for managing them, then MOVE ON.

What if, instead of beating yourself up about the bad choices you have made in the past, you focused on what that mistake taught you? If you looked at every error in judgment as a learning experience, you would feel so much better about yourself and your past actions. You could say, “OK, I learned something valuable from that mistake, and I know not to make this same choice again.” And, most importantly, you
would be able to move on with your life and not dwell on the past anymore.

If you are always looking backward at your past, you cannot look forward to your future.

Consider your own life: Have there been relationships that ended? Business that went belly up? Or other, ongoing challenges, such as not producing enough cash flow to cover expenses? Not making your family a priority?

Examine these situations and consider what they have to teach you: what changes you should make in your life, what strategies you should adopt, what you should delegate, what you should just let go?

Read the rest of this entry »

Written by:
John Assaraf
OneCoach CEO

We’ve all been through it at least once in our lives. We decide to make a change: Make more money, lose weight, quit smoking, start exercising, whatever. We set goals and work toward them. And for a while, there is progress.

Then we start to slip, and before we know it we are back where we started. This happens all the time. The source of the backsliding isn’t that people lack self-motivation or willpower. The primary reason that so many people don’t achieve their objectives is that they have no idea how to create workable goals and maintain the forward motion necessary to make them happen.

Successful people are masters at setting and reaching goals. If you interact with people who have “made it,” you will see patterns that anyone can apply. Here are seven goal-achieving “musts” from the “success masters”:

Read the rest of this entry »

Referrals are a great way to build your business, and there’s an art to generating more referrals. A previous guest on the OneCoach Expert Insight interview, Jill Lublin is CEO of the strategic consulting firm Promising Promotion, and author of the new book Get Noticed — Get Referrals, which shows you how to become more influential using an intuitive, people-oriented approach.

Jill shared with us her top 10 tips for getting noticed, and here they are:  
 
• Be yourself. Build on your assets and your uniqueness because they are really what people want. Clients and customers want you, your special viewpoint or approach; your unique insights or touch, not a weak imitation of someone else. Don’t just be a copycat; find your own voice. Get noticed in your own way; in the manner most natural and comfortable to you. Examine the approaches that others have taken and then follow what feels natural for you. Trust yourself and your instincts.

• Work your business around your life, so it fits in your life, supports your life, and reflects you. Too many people do the reverse, they work their lives around their businesses and it frequently doesn’t work out well. Read the rest of this entry »

Last week we invited listeners of the OneCoach Momentum Call to submit their business-growth questions so our experts could provide practical answers. The response was phenomenal, so we’re doing it again.

If you were on last week’s call, you got great information on how to:

• Generate more sales with less effort
• Identify your ideal client
• Grow your profits faster – whatever business you’re in

So this week we’re going to do it again – which means another very profitable hour for listeners. OneCoach Regional Owner Gene McNaughton and Regional Director Adrian Ulsh will address some of the questions they didn’t get to last week, and take yours, via e-mail and live call-in.

So register for the call now, and then send us your questions on:

• Sales – how to generate more?
• The recession – how to get through it?
• Strategy – what steps do I take next?

Or whatever your specific issue is. Whatever is in your way, you have an opportunity to get world-class help to overcome it. The OneCoach Momentum Call is free, and you’ll gain valuable business knowledge just by hearing the answers to issues that other business owners are facing right now.

One more important thing: There are only 250 lines available for this call, so you need to reserve your spot now.  

Recession or no recession, whatever is going on out there in the economy, it’s up to you to find the answers you need to keep your business growing now.

That’s why we’re hosting a Q&A session for the next OneCoach Momentum Call, featuring OneCoach Regional Owner Gene McNaughton, and Regional Director Adrian Ulsh.

If you need to increase your cash flow, but you’re not sure how, this is an opportunity to ask an expert. Sales, marketing, management, operations — Gene and Adrian will address any business topic. 

All you have to do to take advantage of this opportunity is register for the call and send your question to AskGene@OneCoach.com. Then be on the call Thursday night, or listen to the replay Saturday or Sunday.

What’s the value of an answer that lets you move forward with confidence and certainty? There’s one way to find out: Register now and send your most difficult business questions to AskGene@OneCoach.com. Then listen to the call to gain expert knowledge not just on your question, but on what other small-business owners are asking too.