Do you use a Blackberry for your business? Will you use an iPhone?
by Tom Stacey | posted on March 6th, 2008 | Technology
You’re totally immersed in a conversation with a prospect or client when an e-mail comes in. What do you do?
For years, Blackberry users have embraced the reality of always being on a short electronic leash. Dubbed the “Crackberry” for its addictive properties, RIM’s handheld delivers what is for some a constant stream of mission-critical information – or at least an irresistible distraction.
Now Apple is trying to capture some of that market. The company today hosted an event at its headquarters in Cupertino to show off its new business-friendly iPhone features. If you have an iPhone, you can now sync it up with Microsoft’s Exchange, which means you can access your e-mail and calendar functions wherever you are.
That’s a great capability to have if, say, you’re in a large sales organization and you need to stay in touch with prospects while you’re out in the field.
But what if you’re running your own business? Does constant connectivity to e-mail enhance your ability to deliver value to your clients? Or is it an annoying nuisance?
Maybe your clients expect you to always be available. How do you manage that expectation? The cell phone migration path leads to iPhones and other smart phones, and as millions more adopt these devices, this will become an issue that every small-business owner will have to resolve.
How do you draw your e-mail boundaries? What are your best practices for maintaining your privacy, your sanity and your clients in the age of 24/7 connectivity?
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