Jilted and clueless: Don’t be that guy
by Tim Johnson | posted on March 25th, 2008 | Marketing
If marketing is about matching buyers with products, it’s time for conventional marketers to wake up.
As you probably know if you’re running your own business, it’s no longer about interrupting people. The game now is to proactively engage with your prospects through participatory media, making evangelists of your clients, and collaborating with them to create a word-of-mouth dynamic that delivers qualified leads every day.
What does that really mean? Sometimes it just comes down to treating your prospects and clients with respect.
Here’s a video that says it well.
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June 11th, 2009 at 2:17 am
Your blog has some great information for small businesses. Thanks for taking the time to share your knowledge!