One Coach

This is the fourth is a series of posts excerpted from a conference call between OneCoach CEO John Assaraf and Tony Rubleski, president of Mind Capture Group. See the first post in the series here.

Diversify or die! That’s the way of the marketing world today. You absolutely can not be reliant on one type of media. The strongest way to combat the thousands upon thousands of daily marketing messages is to be a media mix master. Start your approach with offline marketing and use that to get direct exposure and drive traffic to your Web site; a symbiosis.

And with any endeavor involving more than one step or element, you must have a plan in place – projections, ideal client, target audience, budget…the whole nine yards. If you don’t, you’ll crank through your marketing bucks as if you never had any in the first place. You have to have a marketing plan – that’s what drives business to your door.

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Does this sound familiar? You want to make more money. So with the best intentions, you spend thousands of dollars on various forms of marketing, and then hope that it works.

But over and over again, your investments produce few leads and even fewer sales. And it’s no wonder: Since we’re exposed to something like 8,000 marketing messages every day, it becomes natural for people to tune out virtually all of them.

What’s going on out there? Well, your prospective clients are much more marketing-savvy than in the past. They have learned to basically ignore every marketing message that is thrown their way. Although traditional forms of marketing can still be useful and cost-effective, there is a much better way to generate new clients and make money for your business.

If you’re serious about growing your business, be on the OneCoach Momentum Call this week to learn two simple and easy-to-apply techniques that will have your sales and profits skyrocketing within weeks.

OneCoach experts Gene McNaughton and Adrian Ulsh will reveal the secrets they have each used to achieve the pinnacle of success in sales and marketing. You will learn the practical and applicable “how-to’s” that will open the floodgates to the hidden revenue you’re missing right now in your business.

Register now, and then make sure to be on the call. For those on the call, Gene and Adrian will offer a very special service to help serious business owners attract new clients and grow their business… and it’s FREE!

If you’ve been watching the Olympics, you’ve can’t fail to have noticed the importance that coaching has upon the performance of the athletes. And today it’s no different in business.

As Milwaukee Journal-Sentinel columnist Tannette Johnson-Elie observes, corporate leaders have relied upon coaches for a long time, and now the trend is making it’s way into the entrepreneurial ranks:

Coaching can also benefit small-business owners who may lack the comprehensive business knowledge to run their businesses profitably and maintain their sanity in the process.

(You can read the rest of Tannette’s column here.)

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Did you make last week’s OneCoach Momentum Call? Hundreds of people
did, and the energy and enthusiasm was incredible! 

In case you missed it, here’s what happened: We gave listeners the
opportunity to pose their business-growth questions to OneCoach founders
John Assaraf and Murray Smith, authors of  “The Answer,” this summer’s
monster hit that everyone from Larry King to Donnie Deutsch is talking
about. Seriously, it’s a New York Times best seller!

Well, believe it or not, they gave out some astonishing advice that could very
well make some people rich. In addition, they also shared specific pointers
on how to apply “The Answer” so that you can achieve all of your goals, faster
and easier than ever.

John and Murray had a blast, and the listeners definitely did. But by the end
of the call, we realized that people still had a lot of questions about how to
grow their businesses. So we’ve decided to do it again.

Register now for part 2 of “The Answer” live Q & A with John and Murray.
It’s a golden opportunity to get powerful money-making advice from two
super-successful entrepreneurs – and it could make a life-changing impact
on your bottom line. Reserve your spot now, because there’s a limited
number of lines available.  

Oh, and they also gave away the amazing new programs from OneCoach!
Michell Jonas won a copy of Mindset for Success™, and Bert Ortiz won a
copy of Attract More Clients™. These are serious programs
that retail for $450 and $675 respectively, and John and Murray will be giving
away free copies of these business-building resources again!

Register for the call now to get the answers you need to grow the business you
want – and a chance at winning Mindset for Success or Attract More Clients!

Start thinking now about your questions on how to grow your business and build
true wealth — and then be on this call!

This content is excerpted from an interview that OneCoach CEO John Assaraf conducted with business consultant Mitch Axelrod, author of The New Game of Business. A previous excerpt from this interview, about when to give your product away for free, is here.

The game of business has permanently changed, says Mitch Axelrod.  Here are some of his new rules:

Don’t fall in love with your products and services.  Of course, you have to like and believe in what you sell.  But when you become overly enamored of what you produce and sell, you can easily become blinded to what the marketplace actually wants.

Instead, shift your attention to the people who buy your product or service.  They will tell you what they want and need, and they will help you improve your products and services to better serve those needs. 

Ultimately, your customers determine your success in the marketplace.  Passion is good.  Enthusiasm is good.  But never fall in love with your product or service at the expense of your customer base.

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When you are shopping for something, what’s the first question you ask yourself when considering a particular vendor or store? If you are like most consumers, the fundamental question, asked on reflex, is “Why should I do business with this person or business?”

Have you answered this unspoken question for your own customers and prospects? If so, does the answer make you stand out in your field, or are you simply part of the herd?

Every day, your customers and prospects are showered with advertisements, brochures, newsletters, Web sites, and other media that ask them to open their wallets. As a result of this barrage, buyers strive to tune out the noise by ignoring things that are the same.

Said another way, they commoditize the available choices. They identify the goods or services that, in their perception, are identical and differentiated only by price. Commoditizing makes everyone the same, part of the herd, and helps prevent “decision overload” by decreasing the number of choices from which to select.

Your challenge is to keep your business from being turned into just another sheep in the herd by your customers and prospects. How do you do that?

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Every now and then a phenomenal book comes along and dramatically changes the way everyone thinks.

That’s exactly what has happened this summer with the publication of “The Answer,” the sensational New York Times best seller from OneCoach founders John Assaraf and Murray Smith.

Dubbed “the business book of the 21st century,” The Answer reveals the secrets of how to harness the power of the subconscious mind to achieve all of your business goals faster and easier than ever.

It’s an astonishing book, and everyone from Larry King to Donny Deutsch has sought out John and Murray to ask them about it.

Now it’s your turn!

Register now for this week’s live Q & A session with John and Murray. You will have the opportunity to get incredibly valuable advice from two experts who have already succeeded in spectacular fashion. Reserve your spot now, because lines will fill up fast!   

John and Murray will also select two lucky participants to receive one of two new products from OneCoach: Mindset for Success and Attract More Clients. Together these products teach you how to reprogram your brain to that you achieve your goals, faster and easier; and show you exactly the steps you need to take to create a steady stream of new business, no matter what business you are in. 

Register for the call now!

This is the third in a series of posts excerpted from a conference call between OneCoach CEO John Assaraf and Tony Rubleski, president of Mind Capture Group, and author of the new book Mind Capture.

OK, so there are thousands of media marketing messages raining down on us every day. And believe it or not, some people think there’s one magic silver bullet to solve this marketing pain. 

Well it just doesn’t exist. You have to build a good marketing mix to really cut through all the clutter – one that’s logical, proven and tested to cut through and build your business. The only cure-all that exists here is completely believing in yourself and fully applying yourself. Your marketing mix needs to be logical, proven and battle-tested. That way, as Jay Abraham would talk about it, you can keep building the pillars of your Parthenon.

Together these pillars support your business, and here are a few to think about:

• publicity
• lead generation tools
• a referral strategy campaign
• direct marketing tools – Web site, e-mail marketing, your direct mail and offline programs

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You can buy a cup of coffee at 7-Eleven, Dunkin’ Donuts and even McDonalds, and buy it for way less than you can at Starbucks. So why are so many people Starbuck’s junkies?

Why are so many airlines near bankruptcy, yet Southwest has made a profit every quarter since it started flying its planes?

How did Apple come back from near-dead and resurrect itself so it now sits at the top of the communications world?

Register now for this week’s OneCoach Momentum Call, and we’ll fill you in on the secret they have all used – and then reveal how you can use the same secret to dominate your market – no matter what business you’re in!    

OneCoach Regional Director Adrian Ulsh is going to reveal to you the strategy that has allowed businesses like Starbucks, Southwest Airlines and Apple to jump to the top of their industries and dominate their competition. In just 45 minutes, you’ll learn how to:

• Reposition your business for market dominance.
• Know exactly how to find that “sweet spot” that your competition knows nothing about.
• How to use that sweet spot to instantly attract new clients, whenever you want.
• Understand how to separate your business from all of your competition.

There are serious benefits to being number one in your market. You get to charge more, for one. How do you get to that point? Reserve your spot now to find out.