This is the fourth is a series of posts excerpted from a conference call between OneCoach CEO John Assaraf and Tony Rubleski, president of Mind Capture Group. See the first post in the series here.
Diversify or die! That’s the way of the marketing world today. You absolutely can not be reliant on one type of media. The strongest way to combat the thousands upon thousands of daily marketing messages is to be a media mix master. Start your approach with offline marketing and use that to get direct exposure and drive traffic to your Web site; a symbiosis.
And with any endeavor involving more than one step or element, you must have a plan in place – projections, ideal client, target audience, budget…the whole nine yards. If you don’t, you’ll crank through your marketing bucks as if you never had any in the first place. You have to have a marketing plan – that’s what drives business to your door.
Does this sound familiar? You want to make more money. So with the best intentions, you spend thousands of dollars on various forms of marketing, and then hope that it works.
But over and over again, your investments produce few leads and even fewer sales. And it’s no wonder: Since we’re exposed to something like 8,000 marketing messages every day, it becomes natural for people to tune out virtually all of them.
What’s going on out there? Well, your prospective clients are much more marketing-savvy than in the past. They have learned to basically ignore every marketing message that is thrown their way. Although traditional forms of marketing can still be useful and cost-effective, there is a much better way to generate new clients and make money for your business.
If you’re serious about growing your business, be on the this week to learn two simple and easy-to-apply techniques that will have your sales and profits skyrocketing within weeks.
OneCoach experts Gene McNaughton and Adrian Ulsh will reveal the secrets they have each used to achieve the pinnacle of success in sales and marketing. You will learn the practical and applicable “how-to’s” that will open the floodgates to the hidden revenue you’re missing right now in your business.
, and then make sure to be on the call. For those on the call, Gene and Adrian will offer a very special service to help serious business owners attract new clients and grow their business… and it’s FREE!
If you’ve been watching the Olympics, you’ve can’t fail to have noticed the importance that coaching has upon the performance of the athletes. And today it’s no different in business.
As Milwaukee Journal-Sentinel columnist Tannette Johnson-Elie observes, corporate leaders have relied upon coaches for a long time, and now the trend is making it’s way into the entrepreneurial ranks:
Coaching can also benefit small-business owners who may lack the comprehensive business knowledge to run their businesses profitably and maintain their sanity in the process.
Did you make last week’s OneCoach Momentum Call? Hundreds of people did, and the energy and enthusiasm was incredible!
In case you missed it, here’s what happened: We gave listeners the opportunity to pose their business-growth questions to OneCoach founders John Assaraf and Murray Smith, authors of “The Answer,” this summer’s monster hit that everyone from Larry King to Donnie Deutsch is talking about. Seriously, it’s a New York Times best seller!
Well, believe it or not, they gave out some astonishing advice that could very well make some people rich. In addition, they also shared specific pointers on how to apply “The Answer” so that you can achieve all of your goals, faster and easier than ever.
John and Murray had a blast, and the listeners definitely did. But by the end of the call, we realized that people still had a lot of questions about how to grow their businesses. So we’ve decided to do it again.
for part 2 of “The Answer” live Q & A with John and Murray. It’s a golden opportunity to get powerful money-making advice from two super-successful entrepreneurs – and it could make a life-changing impact on your bottom line. , because there’s a limited number of lines available.
Oh, and they also gave away the amazing new programs from OneCoach! Michell Jonas won a copy of Mindset for Success™, and Bert Ortiz won a copy of Attract More Clients™. These are serious programs that retail for $450 and $675 respectively, and John and Murray will be giving away free copies of these business-building resources again!
This content is excerpted from an interview that OneCoach CEO John Assaraf conducted with business consultant Mitch Axelrod, author of The New Game of Business. A previous excerpt from this interview, about when to give your product away for free, is here.
The game of business has permanently changed, says Mitch Axelrod. Here are some of his new rules:
Don’t fall in love with your products and services. Of course, you have to like and believe in what you sell. But when you become overly enamored of what you produce and sell, you can easily become blinded to what the marketplace actually wants.
Instead, shift your attention to the people who buy your product or service. They will tell you what they want and need, and they will help you improve your products and services to better serve those needs.
Ultimately, your customers determine your success in the marketplace. Passion is good. Enthusiasm is good. But never fall in love with your product or service at the expense of your customer base.
