One Coach

We recently worked with a young woman who was starting a business teaching other small-business owners how to use QuickBooks. She spent $3,000 on radio advertising because her friend who worked at a radio station said that’s how she should launch her business.

Guess how many calls she got? Not a single one.

Are you spending your marketing dollars in the wrong place too?

This is a tragedy played out every day in small-businesses around the country. Stop “spraying and praying” with your marketing and advertising dollars, and learn how to use your marketing effectively  — and in the process make yourself wealthy.

Register now for this week’s OneCoach Momentum Call and we’ll teach you a quick and easy way to implement a fool-proof process for marketing your business so that you attract more clients and increase your revenue and profits.

OneCoach Regional Director Adrian Ulsh and Vice President of Sales Gene McNaughton are going to share with you a simple, easy-to-use technique to help you define your specific sales process. They’ll teach you the proper venues to advertise your business and insure that you receive a positive return on your marketing investment.

During this call, you’ll learn how to:

• Create a visual roadmap and remove the guesswork from your marketing decisions forever.
• Better understand how your ideal clients are making decisions when to buy what you sell.
• Know for certain if your marketing and advertising will make money.
• Instantly generate all the clients you want… when you want them.

Reserve your spot now, because we have limited lines available.  

Listen, in less than an hour, you’ll learn the specific steps you can take immediately that will take the guesswork out of your marketing decisions, so you begin to market your business with complete  confidence and certainty.

Register for the call now and find out how to get your business on the fast track!

This post is the third in a series of excerpts from OneCoach CEO John Assaraf’s interview with Rita Gunther McGrath, co-author of The Entrepreneurial Mindset, and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. See the first post in this series here.

Small-business owners need to concentrate on turning limitations into advantages. For example, one of the main advantages you’ve got is your ability to create customer intimacy. You have the capacity, when you’re at that size, to really get to know your customers on a very personal basis, designing a very special experience for them – a true fit for your clients.

Your clients will come to trust you with their needs and feel confident that you’ll be able to help them even without them having to specifically ask for anything. You also have the distinct ability to customize in many cases. But as good as it is to cater to your clients’ needs, make sure you’re not overextending yourself – make sure you’re getting payback for it.

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How would you like to be a part of one of the hottest new business opportunities of the 21st century?  Or, will you at least help us spread the word?

After 25 years helping thousands of business owners in 33 countries, OneCoach has launched its global franchise system. We have already awarded 10 Regional Owner (area developers) and 20 Business Partner (local franchisees) opportunities in the United States and Canada.
 
If you or someone you know has the passion to help small-business owners increase their revenues, we have a proven Business Growth Network that is second to none.

Our ideal franchisees are serious sales professionals (executives, managers and sales people) who want to share in our vision to change the world, one business owner at a time.

This ground-floor opportunity is reserved for individuals who want to:

• Be in business on their own, but not alone
• Belong to a network of top performers
• Create wealth for themselves
• Enjoy a work / life balance
• Leverage their experience
• Create a legacy

Help us spread the word about this incredible business opportunity, and OneCoach will pay you up to $25,000 for each person who becomes a franchisee.

If you have friends or colleagues who would be interested in this incredible opportunity, send them to http://www.onecoach.com/referral/.

They’ll thank you. And so will we!

A Web site is a must for every business today. It brings credibility. Knowing that, business owners spend thousands creating sites that look terrific and contain all the latest bells and whistles. Unfortunately, they don’t produce leads and sales that generate revenue.

The sad fact is, most Web sites are a complete waste of money.

Would you like to have a Web site that really works? One that creates leads any time you want them, and then becomes your own private sales force? Register now for this week’s OneCoach Momentum Call. We’ll reveal secret design tricks and formats for creating successful Web sites that actually generate sales.

OneCoach Regional Director Adrian Ulsh and Director of Sales Gene McNaughton are going to share with you the best practices behind effective and compelling Web site design.

During this call, Gene and Adrian will help you discover:

• Whether your business really needs a Web site or not.
• A specific and easy-to-use equation that practically guarantees results.
• Whether or not you should use audio or video on your site to sell your product or service.
• How to drive traffic to your Web site, without spending a fortune on marketing and advertising.

Reserve your spot now, because we have limited lines available.  

In less than an hour, you’ll learn the specific steps you can take now that will help you create a powerful Web site that will help you increase your sales, revenue and profits immediately.

This post is the first in a series of excerpts from OneCoach CEO John Assaraf’s interview with publicity expert Paul Hartunian.

Public relations is mandatory for small businesses, yet most small-business owners have no clue how to get it.

PR is essential for two reasons.

First, most small-business owners operate on a very limited budget, so they need to get the greatest value for their dollar.  Second, PR provides credibility that you can’t get from traditional marketing venues such as sales letters, advertising and Web sites.

When a story appears about you or your business in a newspaper or magazine, or on radio or TV, you get instant credibility.  People trust the information because it comes from a third party.  You can’t get that from traditional marketing, and you can’t get it anywhere else for free.

How to get publicity for your business

Every business can get publicity by following three basic steps.

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Remember “Choosy moms choose Jif”?

How did a peanut butter manufacturer go from the bottom of the pile to the top of the heap using just those four words?

We addressed that question on our OneCoach Momentum Call in late July. It was a popular topic — hundreds of people signed up for the call, and they learned how to apply this same powerful marketing technique to their businesses.   

We’re going to revisit the topic in this week’s call. Even if you were on the first call, it will be time well spent, as we’ll focus on how to craft an irresistible marketing message that actually compels your prospects to buy.    

OneCoach Regional Director Adrian Ulsh is going to share with you the secret formula he has used to help OneCoach clients separate their business from their competition and explode their revenue and profits.

You’ll learn how to:

• Create a simple, easy-to-follow marketing equation.
• Apply the principles of persuasion marketing.
• Attract new clients to your business, whenever you want.
• Reduce or even eliminate your entire marketing and advertising budget.

Reserve your spot now, because this is an extremely popular topic, and limited lines are available. 

In less than an hour, you’ll learn the specific steps you can take now that will help you create the marketing messages that will help you attract more clients and start growing your sales and profits right now.

Register for the call now and find out how to get your business on the fast track!

This post is the second in a series of excerpts from OneCoach CEO John Assaraf’s interview with Rita Gunther McGrath, co-author of The Entrepreneurial Mindset, and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. See the first post in this series here.

In order to avoid becoming complacent with your clients, you’ve got to keep your eyes open. Creating benchmarks in the market will help you compare key ratios with those of your competition, comparing factors such as customer-referral propensity. You should also always be on the lookout for word-of-mouth and referral business. Were your clients happy enough with you to refer you to somebody else?

Measure your metrics to gauge whether these clients are falling off, and if you’re getting unique visitors. And even if you’re in a low-competition market, you should still practice “fire drills.” Create a ghost competitor to develop tactics to deal with competition and stay sharp. Not only are you preparing yourself for the possibility of a surge in market competition, you’re pushing yourself to achieve better results right now, which means more money.

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The business card is often overlooked as a form of print advertising. Yet it can be one of your most versatile lead-generation tools.

The key is to create a business card that compels your prospects to take a specific action, rather than simply providing your (boring) contact information.

Listen to this week’s OneCoach Momentum Call and we’ll teach you how to create powerful business cards that help turn your prospects into clients.

Register now for this call and we’ll show you the secret process for creating business cards that lead to more sales… instead of the trash can.

OneCoach Regional Director Adrian Ulsh and Director of Sales Gene McNaughton will share a simple, easy-to-use template that will turn your business cards into a dominant 2” x 3” sales force that never stops.

During this call, you’ll learn how to:

• Follow a simple print advertising format with a proven history for generating sales.
• Use a guaranteed “marketing equation,” with offers so compelling that it demands that your prospective clients take action.
• Apply the principles of persuasion marketing to your business card and separate your business from all others.
• Instantly attract new clients to your business, whenever you want.

Reserve your spot now, because we have limited lines available. 

Seriously, in less than an hour, you’ll learn the specific steps to create business cards that will help you get your sales, revenue and profits on the fast track! Register for the call now!

This post is the fifth in a series of excerpts from OneCoach CEO John Assaraf’s interview with Tony Rubleski, president of Mind Capture Group and author of Mind Capture: How to Generate New & Repeat Business in the Age of Advertising Overload. See the first post in the series here.

Your marketing efforts should have a constant emphasis on headlines – the headline has got to sizzle. If you don’t have a headline in your messaging, you aren’t going got be able to get the attention – the mind capture you are seeking. Who’s going to read your message or listen to it if there’s no reason to hook them in a short window of time?

Let’s imagine a dry cleaner looking to grow the referral side of their business (the best form of marketing hands-down). Starting with existing clients is always easier than trying to convert cold prospects, and few things are easier than when people promote your business for you.

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This post is the first in a series of excerpts from OneCoach CEO John Assaraf’s interview with Rita Gunther McGrath, co-author of The Entrepreneurial Mindset, and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth.

To be a market buster, you’ve got to demonstrate a major growth move. And there are obviously different ways to make these aggressive moves.

In order to make any move, you’ve got to be able to explain what you’re doing. If you can’t explain to somebody what your thought process is, then you’re limited to how much you can delegate, and that limits how fast your firm can grow. This falls under the broad umbrella of business strategy. Without a comprehensive strategy mapped out, then you will fall short of identifying your risks, challenges, and potential gains, and it will be difficult to explain your approach to any employees or prospective clients.

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