Business Insights

We recently worked with a young woman who was starting a business teaching other small-business owners how to use QuickBooks. She spent $3,000 on radio advertising because her friend who worked at a radio station said that’s how she should launch her business.

Guess how many calls she got? Not a single one.

Are you spending your marketing dollars in the wrong place too?

This is a tragedy played out every day in small-businesses around the country. Stop “spraying and praying” with your marketing and advertising dollars, and learn how to use your marketing effectively  — and in the process make yourself wealthy.

Register now for this week’s OneCoach Momentum Call and we’ll teach you a quick and easy way to implement a fool-proof process for marketing your business so that you attract more clients and increase your revenue and profits.

OneCoach Regional Director Adrian Ulsh and Vice President of Sales Gene McNaughton are going to share with you a simple, easy-to-use technique to help you define your specific sales process. They’ll teach you the proper venues to advertise your business and insure that you receive a positive return on your marketing investment.

During this call, you’ll learn how to:

• Create a visual roadmap and remove the guesswork from your marketing decisions forever.
• Better understand how your ideal clients are making decisions when to buy what you sell.
• Know for certain if your marketing and advertising will make money.
• Instantly generate all the clients you want… when you want them.

Reserve your spot now, because we have limited lines available.  

Listen, in less than an hour, you’ll learn the specific steps you can take immediately that will take the guesswork out of your marketing decisions, so you begin to market your business with complete  confidence and certainty.

Register for the call now and find out how to get your business on the fast track!

This post is the third in a series of excerpts from OneCoach CEO John Assaraf’s interview with Rita Gunther McGrath, co-author of The Entrepreneurial Mindset, and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. See the first post in this series here.

Small-business owners need to concentrate on turning limitations into advantages. For example, one of the main advantages you’ve got is your ability to create customer intimacy. You have the capacity, when you’re at that size, to really get to know your customers on a very personal basis, designing a very special experience for them – a true fit for your clients.

Your clients will come to trust you with their needs and feel confident that you’ll be able to help them even without them having to specifically ask for anything. You also have the distinct ability to customize in many cases. But as good as it is to cater to your clients’ needs, make sure you’re not overextending yourself – make sure you’re getting payback for it.

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How would you like to be a part of one of the hottest new business opportunities of the 21st century?  Or, will you at least help us spread the word?

After 25 years helping thousands of business owners in 33 countries, OneCoach has launched its global franchise system. We have already awarded 10 Regional Owner (area developers) and 20 Business Partner (local franchisees) opportunities in the United States and Canada.
 
If you or someone you know has the passion to help small-business owners increase their revenues, we have a proven Business Growth Network that is second to none.

Our ideal franchisees are serious sales professionals (executives, managers and sales people) who want to share in our vision to change the world, one business owner at a time.

This ground-floor opportunity is reserved for individuals who want to:

• Be in business on their own, but not alone
• Belong to a network of top performers
• Create wealth for themselves
• Enjoy a work / life balance
• Leverage their experience
• Create a legacy

Help us spread the word about this incredible business opportunity, and OneCoach will pay you up to $25,000 for each person who becomes a franchisee.

If you have friends or colleagues who would be interested in this incredible opportunity, send them to http://www.onecoach.com/referral/.

They’ll thank you. And so will we!

A Web site is a must for every business today. It brings credibility. Knowing that, business owners spend thousands creating sites that look terrific and contain all the latest bells and whistles. Unfortunately, they don’t produce leads and sales that generate revenue.

The sad fact is, most Web sites are a complete waste of money.

Would you like to have a Web site that really works? One that creates leads any time you want them, and then becomes your own private sales force? Register now for this week’s OneCoach Momentum Call. We’ll reveal secret design tricks and formats for creating successful Web sites that actually generate sales.

OneCoach Regional Director Adrian Ulsh and Director of Sales Gene McNaughton are going to share with you the best practices behind effective and compelling Web site design.

During this call, Gene and Adrian will help you discover:

• Whether your business really needs a Web site or not.
• A specific and easy-to-use equation that practically guarantees results.
• Whether or not you should use audio or video on your site to sell your product or service.
• How to drive traffic to your Web site, without spending a fortune on marketing and advertising.

Reserve your spot now, because we have limited lines available.  

In less than an hour, you’ll learn the specific steps you can take now that will help you create a powerful Web site that will help you increase your sales, revenue and profits immediately.

This post is the first in a series of excerpts from OneCoach CEO John Assaraf’s interview with publicity expert Paul Hartunian.

Public relations is mandatory for small businesses, yet most small-business owners have no clue how to get it.

PR is essential for two reasons.

First, most small-business owners operate on a very limited budget, so they need to get the greatest value for their dollar.  Second, PR provides credibility that you can’t get from traditional marketing venues such as sales letters, advertising and Web sites.

When a story appears about you or your business in a newspaper or magazine, or on radio or TV, you get instant credibility.  People trust the information because it comes from a third party.  You can’t get that from traditional marketing, and you can’t get it anywhere else for free.

How to get publicity for your business

Every business can get publicity by following three basic steps.

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