You’ve seen the headlines and heard the talking heads on TV – it’s pretty much a consensus that we’re in a recession, probably a global one that will continue through 2009, depending on who you listen to. A lot of people are already cutting back on their spending, and that’s how these things become a self-fulfilling prophecy.
It’s too bad, because a lot of people are going to miss out on the opportunity of a lifetime.
Here’s what we mean. When you first hear that a recession is coming, like everyone else, you probably think it’s the worst thing that could happen.
But it’s actually the perfect time to take the initiative and build your business. Think about it. While other small businesses are cutting back on their marketing, you can go out and capture market share. And when the upswing comes (it always does) you are positioned for explosive growth. And meanwhile, you’re making more money, because you’re growing your client list every day!
It’s true – this is the best time we’ve had in decades to build your business. With that said, you MUST know the two keys to growing your business faster now. And OneCoach CEO John Assaraf is going to reveal those in
Why? John has had incredible success in a variety of industries. He’s authored two New York Times bestsellers, including last summer’s “The Answer: Grow Any Business, Achieve Financial Freedom and Live an Extraordinary Life.”
Here’s what John has decided: When people are hurting, you do what you can to help. He’s going to share his expertise in how to achieve the right mindset, as well as build the client list that you really need to grow your business and make more money now.
, and plan to make 2009 your best year yet – regardless of the recession!
Business Insights
Practical tips and tools to help you grow your business smarter and faster.Browsing Posts published in October, 2008
This post is the sixth in a series of excerpts from OneCoach CEO John Assaraf’s interview with Rita Gunther McGrath. See the first post in this series here.
As your own boss, it can be difficult maintaining discipline when you set up your business. It’s a case of not growing too big for your shoes. Those of you transferring over from corporate environments are especially vulnerable to this.
You may be used to a beautiful office in a downtown space with plush furniture and a polished administrative assistant. If you’re a personal financial planner, then that type of environment makes sense. Otherwise, you’re starting too rich. It just doesn’t make sense for a start-up budget.
A great way to pull back on the reigns with this is by sticking to a cash-flow program – stay away from relying on credit. Put your ego aside for revenue, otherwise you simply won’t have enough money to do business – revenue before costs, income before outcome.
This post is the fifth in a series of excerpts from OneCoach CEO John Assaraf’s interview with Rita Gunther McGrath, co-author of The Entrepreneurial Mindset, and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. See the first post in this series here.
You must spend time on developing your business strategy. Otherwise, you’ll be blindly charging ahead. You need to think about all the “if, then,” “what about this,” and “what about that” scenarios. And once you’ve developed your plans and master goals, you need to continually tweak and optimize them.
The challenge for small-business owners is finding the time to simply think and strategize about their business – too much motion without actual forward progress. You absolutely must set aside some solid time on a regular basis to generate and finesse your strategy – turn your cell phone off, ignore your overflowing e-mail inbox, go into the office early before your client demands start flooding in.
And if you can, get some extra minds in on the brainstorm session – two minds are better than one. Spend time working on your business instead of in it.
This post is the third in a series of excerpts from OneCoach CEO John Assaraf’s interview with publicity expert Paul Hartunian.
In the digital age, marketing should be done online, right?
Not when it comes to press releases. As little as five years ago, e-mail afforded a great way to make sure your press releases got read. But as the Internet grows ever more crowded and full of spammers, e-mail is becoming less and less dependable.
If you want to reach the media online, set up a press room on your Web site where reporters can get the information they need. But to get your press releases read, send them offline.
If you insist on e-mailing a press release, don’t do it yourself. Instead, use an established online distributor such as PR Newswire or PR Web.
Why?
Because these sites have a high deliverability rate. Their e-mails get through because they’ve already made the arrangements to get them through, whereas you have not. Plus, they have name recognition. When media outlets receive a press release from PR Newswire, for example, they know it’s legitimate. When they receive a press release from “Joe Small Business Owner,” they have no idea who Joe is, so they promptly hit the “delete” button.
Years ago, Albert Einstein took a complex subject (the universe) and put everything into perspective using a simple equation… E=MC2. Scientists around the world sat in awe as they acknowledged its simplicity, but were even more amazed at the sheer brilliance and insight that created it.
The same dynamic applies to your business: The more you know, the simpler things become.
The vast majority of business owners today are in total and complete overwhelm. They see thousands of moving parts they need to address, but they lack the skills and abilities to do much about them. How many business owners truly know the secrets to instantly producing leads, qualifying those leads, creating effective marketing, writing compelling messaging and converting qualified leads into massive sales who continue to come back and buy more?
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