One Coach

You’ve seen the headlines and heard the talking heads on TV – it’s pretty much a consensus that we’re in a recession, probably a global one that will continue through 2009, depending on who you listen to. A lot of people are already cutting back on their spending, and that’s how these things become a self-fulfilling prophecy.
 
It’s too bad, because a lot of people are going to miss out on the opportunity of a lifetime.
 
Here’s what we mean. When you first hear that a recession is coming, like everyone else, you probably think it’s the worst thing that could happen.
 
But it’s actually the perfect time to take the initiative and build your business. Think about it. While other small businesses are cutting back on their marketing, you can go out and capture market share. And when the upswing comes (it always does) you are positioned for explosive growth. And meanwhile, you’re making more money, because you’re growing your client list every day!
 
It’s true – this is the best time we’ve had in decades to build your business. With that said, you MUST know the two keys to growing your business faster now. And OneCoach CEO John Assaraf is going to reveal those in a special call on Nov. 11.
 
Why? John has had incredible success in a variety of industries. He’s authored two New York Times bestsellers, including last summer’s “The Answer: Grow Any Business, Achieve Financial Freedom and Live an Extraordinary Life.”  
 
Here’s what John has decided: When people are hurting, you do what you can to help. He’s going to share his expertise in how to achieve the right mindset, as well as build the client list that you really need to grow your business and make more money now.
 
Register for the call now, and plan to make 2009 your best year yet – regardless of the recession!

This post is the sixth in a series of excerpts from OneCoach CEO John Assaraf’s interview with Rita Gunther McGrath. See the first post in this series here.

As your own boss, it can be difficult maintaining discipline when you set up your business. It’s a case of not growing too big for your shoes. Those of you transferring over from corporate environments are especially vulnerable to this.

You may be used to a beautiful office in a downtown space with plush furniture and a polished administrative assistant. If you’re a personal financial planner, then that type of environment makes sense. Otherwise, you’re starting too rich. It just doesn’t make sense for a start-up budget.

A great way to pull back on the reigns with this is by sticking to a cash-flow program – stay away from relying on credit. Put your ego aside for revenue, otherwise you simply won’t have enough money to do business – revenue before costs, income before outcome.

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This post is the fifth in a series of excerpts from OneCoach CEO John Assaraf’s interview with Rita Gunther McGrath, co-author of The Entrepreneurial Mindset, and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. See the first post in this series here.

You must spend time on developing your business strategy. Otherwise, you’ll be blindly charging ahead. You need to think about all the “if, then,” “what about this,” and “what about that” scenarios. And once you’ve developed your plans and master goals, you need to continually tweak and optimize them.

The challenge for small-business owners is finding the time to simply think and strategize about their business – too much motion without actual forward progress. You absolutely must set aside some solid time on a regular basis to generate and finesse your strategy – turn your cell phone off, ignore your overflowing e-mail inbox, go into the office early before your client demands start flooding in.

And if you can, get some extra minds in on the brainstorm session – two minds are better than one. Spend time working on your business instead of in it.

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This post is the third in a series of excerpts from OneCoach CEO John Assaraf’s interview with publicity expert Paul Hartunian.

In the digital age, marketing should be done online, right?

Not when it comes to press releases.  As little as five years ago, e-mail afforded a great way to make sure your press releases got read.  But as the Internet grows ever more crowded and full of spammers, e-mail is becoming less and less dependable.  

If you want to reach the media online, set up a press room on your Web site where reporters can get the information they need.  But to get your press releases read, send them offline.

If you insist on e-mailing a press release, don’t do it yourself.  Instead, use an established online distributor such as PR Newswire or PR Web.

Why?

Because these sites have a high deliverability rate. Their e-mails get through because they’ve already made the arrangements to get them through, whereas you have not.  Plus, they have name recognition. When media outlets receive a press release from PR Newswire, for example, they know it’s legitimate.   When they receive a press release from “Joe Small Business Owner,” they have no idea who Joe is, so they promptly hit the “delete” button.

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Years ago, Albert Einstein took a complex subject (the universe) and put everything into perspective using a simple equation… E=MC2. Scientists around the world sat in awe as they acknowledged its simplicity, but were even more amazed at the sheer brilliance and insight that created it.

The same dynamic applies to your business: The more you know, the simpler things become. 

The vast majority of business owners today are in total and complete overwhelm. They see thousands of moving parts they need to address, but they lack the skills and abilities to do much about them. How many business owners truly know the secrets to instantly producing leads, qualifying those leads, creating effective marketing, writing compelling messaging and converting qualified leads into massive sales who continue to come back and buy more?
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This post is the fourth in a series of excerpts from OneCoach CEO John Assaraf’s interview with Rita Gunther McGrath, co-author of The Entrepreneurial Mindset, and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. See the first post in this series here.

As a business owner, you should have some type of business model in place. This model is usually determined by your specific unit of business (your product or service). Sometimes, you can make a huge difference in your industry by changing your unit of business.

Take for example the cement company Cemix. They came to the conclusion that just providing ready-mix concrete wasn’t good enough. They decided that people cared more about the timely delivery of the concrete mix. So they built a business model around the delivery instead of the actual product. This is also an example of changing the operating rules of your industry by altering the buyer/supplier relationship.  

A story that illustrates this mode of thinking is the Blue Mountain Arts company. They took a popular print business and expanded into a free online greeting-card business. The owner then looked to change his business model through monetizing it by pairing it with the flower industry.

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If the IRS was threatening you with a major audit of your finances, would you seek advice from your neighbor? If your dog was seriously ill, would you ask the florist for a treatment recommendation?

The point is, why should your prospects ask you about your product or service? Have you established yourself as the expert in your field?

We live in an era of specialization. We not only want to know the advice we’re receiving or the product we’re buying will be the absolute best… we demand it.

Would you like to know the “secret communication formula” that positions you as the expert with every prospect you meet?

Register now for this week’s OneCoach Momentum Call and we’ll teach you a proven and tested process that will turn you into an industry expert in the minds of your prospects… attracting them to you like bees to honey. When you learn how to position yourself as an expert with your prospects, you’ll immediately establish trust and confidence in your product or service, and eventually your sales will soar.

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If you saw The Secret, you know the story of how I discovered the amazing power of vision boards.

The incredible account in the film about me envisioning my actual dream home years ahead of time, and then finding myself in it one day is absolutely true. Once you gain clarity on what you really want, a vision board can help you bring that desire into reality – and my life today is living proof!

That’s why I’m so pleased to announce the publication of my latest book. It’s actually more than a book, it’s a comprehensive resource for creating your own high-impact vision board, including a book, DVD and sample vision board – everything you need to positively transform your life right now.

While it’s very simple, there’s more to changing your life with a vision board than just cutting out pictures and pasting them up. You must also pay close attention to your thoughts and intentions – and you’ll find out exactly how to do that, faster, easier and better, with The Complete Vision Board Kit.

Here’s the thing about vision boards – they really work!

Listen, I didn’t invent them, but I have used vision boards to get absolutely clear on exactly what I want. And then I’ve watched my desires manifest into reality. It has worked for me, and I know it will work for you too.

To learn more and/or purchase The Complete Vision Board Kit, just go to Amazon.com and start changing your life now!

This post is the second in a series of excerpts from OneCoach CEO John Assaraf’s interview with publicity expert Paul Hartunian.

If you’re a newcomer to the publicity game, it helps to understand some basic rules.  Here are two fundamental principles that will greatly enhance your efforts to generate publicity for your business.

Rule #1 for PR novices: Start small.

Do your first radio interview with a radio station of a hundred watts or less.  (You can find out how much power a station has by looking in any media directory.)   Working with a small station will minimize your jitters and allow you to get comfortable with how radio interviews work.

Ditto with newspapers.  For your first press interview, go with a paper that has a circulation of 1,000 or less. Again, you’ll find the numbers in media directories.  Once you get comfortable with small media outlets, start working your way up to the bigger ones.

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Have you ever met someone for the first time and instantly either really liked them… or really disliked them? What it is that causes this extreme reaction?

More importantly, are your prospects judging you the same way?

You know immediately whether or not you have a good rapport with a prospective client – right?   So ask yourself this: When was the last time a prospect you didn’t like actually bought your product or service? The simple fact is this: We don’t like everyone. In fact, most of us relate to only 20 percent of the prospects we meet every day.

And here’s the kicker: This lack of rapport can be devastating to your sales.

Would you like to have the “secret communication formula” that creates a magical rapport with every prospect you meet?

Register now for this week’s OneCoach Momentum Call and we’ll teach you a foolproof process that will turn you into a “sales magnet”…  attracting prospective clients to you in droves. When you learn to communicate with your prospects in their preferred style, you immediately establish trust and confidence in you, as well as your product or service, and your sales will skyrocket.

OneCoach Regional Director Adrian Ulsh and Vice President of Sales Gene McNaughton are going to share with you the simple, easy-to-use techniques they have personally used to drive sales to multimillion dollar levels. Now you can learn their sales techniques so you too can propel your business to an entirely different level.

During this call, you’ll learn how to:

• Instantly identify the personality style of your prospective buyers.
• “Match and mirror” your prospects style to create immediate rapport, trust and confidence.
• Know and understand how your prospects are viewing the transaction… through their eyes.
• Develop a communication process so powerful you will dominate your market.

Reserve your spot now, because we have limited lines available.  

Give us just 45 minutes of your time, and you’ll learn the specific steps you can immediately use to communicate with your prospective clients that will have them buying what you sell… thanking you for selling it to them… and begging you to let them give you referrals and testimonials.

Register for the call now and let us help you get your business on the fast track!