Business Insights

OK, the announcement of a new Web site is usually a “so-what?”

It matters in this case, however, because it’s about access to lots of FREE STUFF that will help you build your business faster.

Here’s the news: We’ve redesigned OneCoach.com and included a section on the home page with links to some serious business-building resources, all offered at no cost:

• Registration for the OneCoach Momentum Call, our weekly teleseminar packed with the latest sales and marketing strategies for increasing your revenues and profits
• Excerpts from the New York Times best seller “The Answer: Grow Any Business, Achieve Financial Freedom and Live an Extraordinary Life,” and “The Complete Vision Board Kit”
• Access to the OneCoach Opportunity Call, which details one of today’s most exciting high-growth business opportunities.
• Free quotes from vendors on almost every business-growth service you can think of, courtesy of Resource Nation.   

So check out OneCoach.com now.

While most new Web sites are not much to get excited about, most don’t offer so much free and valuable stuff for small-business owners.

Bookmark it and check back often!

To deliver effective product copy, you need to get in the following frame of mind in regards to your prospect:

• What are their needs?
• What are they thinking about?
• How do I express my product or service in those ways?

One approach that accomplishes this almost every time is hypnotic storytelling.

Whenever you tell a story, you are getting into the person’s unconscious mind. In many ways, you’re slipping past the radar, their defense system, and you’re getting the story to go in. Furthermore, humans make sense of the randomness of their lives by telling a story about it.

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Blogging offers an easy way to create powerful word-of-mouth “buzz” for your product, service or business.  But only if you use it correctly.

Most people approach a blog (short for weblog) like an online diary.  They write their personal thoughts, feelings or ideas about a particular topic or subject, and then sit back and hope people read it. 

In reality, a blog is far more than an online diary.  It’s a mini Web site that is instantly and easily updatable.  And because you do it yourself, a blog doesn’t cost an arm and a leg every time you want to update it or make a change.

Blogs offer three advantages for businesses with limited marketing budgets:

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Regardless of what’s currently going on in your life, and no matter what failures you’ve experienced, you are capable of greatness. Sometimes this requires a great deal of rewiring of your present beliefs to achieve a more positive perspective and put yourself in the direction of success, but you must go for your passion!

Now, where’s a good place to start or continue your advance towards greatness? Your marketing. Once you create or use marketing materials that grab your prospect, sucks them in, and compels them to read every word, you’re on your way to success. In this way, you’ll be able to cut through the thousands of sales messages they’re exposed to on a daily basis. You’ve got to differentiate yourself and infiltrate your prospect’s psyche.

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Would you be interested in learning some practical steps that you can take right now to grow your business — regardless of the state of the economy?

OneCoach CEO John Assaraf hosted a webinar on that topic Tuesday. More than 2,100 people registered – and they got some action steps that they are putting into place right now to find more clients, and increase their sales, revenues and profits.

The response to this event was so overwhelmingly positive that we’ve made our recession-proofing webinar available here.

There’s no charge, and you will definitely gain some practical tips and tools that will help you grow your business (and sleep better at night) through the tough times and right into the economic recovery.

When you have the right mindset, you can see opportunities where others see only challenges. This could actually be the perfect time to build your business — while your competitors are retreating. Check out our recession-proofing webinar, and then plan to make 2009 your best year yet.