If you can think it, you can do it
by OneCoach Team | posted on November 17th, 2008 | Marketing
Regardless of what’s currently going on in your life, and no matter what failures you’ve experienced, you are capable of greatness. Sometimes this requires a great deal of rewiring of your present beliefs to achieve a more positive perspective and put yourself in the direction of success, but you must go for your passion!
Now, where’s a good place to start or continue your advance towards greatness? Your marketing. Once you create or use marketing materials that grab your prospect, sucks them in, and compels them to read every word, you’re on your way to success. In this way, you’ll be able to cut through the thousands of sales messages they’re exposed to on a daily basis. You’ve got to differentiate yourself and infiltrate your prospect’s psyche.
First, you need to get out of your ego and into your client’s or prospect’s ego. Often times, this is the biggest challenge because most of us are so focused on what we want to sell that we’re not really thinking about people and what they’re going to get from us.
How will their lives be improved? How will their lives be different? It’s crucial to make a perception shift to focus on what the people holding the money will get out of the whole deal. So what you really want to do is not show how good you look, but how good you can make your prospect look.
In order to truly reach people, we have to speak to their interests, pains and challenges. Once you’ve figured that out, then you’ll see if what you’re offering can solve their needs. To do this, it’s necessary to forget about yourself and worry about serving your client in a concrete way.
Next in this series: Tell me a story.
This post is the first in a series of excerpts from OneCoach CEO John Assaraf’s interview with copywriter Joe Vitale, author of The Attractor Factor and Life Missing Instruction Manual, The Guidebook You DIdn’t Get at Birth. For more on Joe Vitale, visit his site at www.mrfire.com.
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November 19th, 2008 at 5:11 pm
Hi There, I totally agree with this……making others feel good is my ultimate goal!!! So it (my business)will have greatness!!!
Thanks for this blog…..I am most grateful.
Sally
November 23rd, 2008 at 9:35 am
I’ve read this post every day and each time it reinforces the message of “put yourself the your prospects place….” I’ve continued to work on re-writing my website and marketing materials weeklky and will continue to do so!
November 26th, 2008 at 1:34 pm
“Rewiring of your present beliefs.” A very profound and successful action step in business and in health too!
“Belief systems create your realities and it is from this law that healing begins.”
~ Dr. T. Aristotle Economou
http://www.DrAristotle.com