Business Insights

Do you want to earn more money in 2009, with more clients and less effort, and really begin to achieve the financial security you’ve always wanted?

Then the Mind, Marketing & Millions business conference could change your life.

This is an extraordinary opportunity to learn how to achieve complete mastery of your business – regardless of what’s happening out there in the economy.

Best of all, you’ll learn these life-changing lessons in just a few days  – and at a fraction of what others have paid for this proven business-growth accelerator.

We have a full roster of world-class business experts who will be joining me and the OneCoach team at the Westin Gaslamp Quarter in San Diego, Feb. 28 to March 1.

Register now and enter the discount code JAGUEST (in all caps) to attend Mind, Marketing & Millions for only $595 — a phenomenal price for this event, and a full $905 off the standard ticket price. 

Come to Mind, Marketing & Millions, meet me and the rest of the OneCoach team, and launch yourself into your best year yet — regardless of the economy!

Register now and enter the discount code JAGUEST, and I’ll see you in San Diego!

BONUS: Act now and you’ll also get access to our two-day Pre-Conference Workshop — your choice of our phenomenal Attract More Clients or Mindset for Success presentations. This is a $450 value in itself, which means you are saving a total of $1,355! Register now before it sells out!

See part two of the series here.

When you decide you want reach a specific target audience, don’t develop your ideas in a closed room. This is true for any industry and audience, but especially important for trying to market to women.

Break down your approach through focus groups before you send a single item through manufacturing. And don’t get a bunch of guys who think they understand women really well. Instead, involve women who know women really well. Plus, women tend to be very good at articulating what that stimulates them and how we can better appeal to them.

Spend time listening early in the product/service development process. Ask a different caliber of question, and then as you develop, women are great about helping you course-correct as you go. Guessing means wasting time and money.

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Client acquisition may sound complex, but it can actually be a very simple process to understand. And small-business owners should find comfort in knowing that there are a variety of ways to acquire new customers.

A good way to look at the whole picture is to look at yourself as a relationship manager. As a relationship manager, you maintain a balance, tending to both sides of the equation. 

And in order to attract a potential client, to begin your relationship, you’ve got to look at a variety of different mediums, including search engines, e-mail marketing and banner placements. Customer acquisition is basically the end result you should be focused on delivering from the marketing campaign.

New Internet traffic solutions are being developed on a continuous basis, so it can be fairly easy to get caught up in the potential of thousands of prospects knocking at your virtual door – caveat emptor!

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Women are responsible for countless purchases, but they need help to create efficiency in their buying decisions. So what they tend to do is find a person who they can really trust, and then use that person as a filter when making specific decisions.

Take for example, someone with a legal issue. If they have someone who’s been doing great legal work for them, they will go to that person every time for legal issues, either for direct help or trusted referrals.

So you need to not only understand the core services you provide, but the appropriate referrals around your industry – how people find you, who they ask first for help, why people trust others in the professional world. This is especially important to do with women, because they have been found to refer business services at twice the rate of men.

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