Business Growth Insights

Have you ever gone swimming in the ocean?

If so, you probably know what to do when you get caught in a rip current. It doesn’t matter if you are the strongest swimmer in the world… you take a break, relax and let the rip take you out to where the water is calm, and then you swim back to shore.

Now, you don’t need me to tell you that our economy is in a heck of a downward rip right now. The news is relentlessly bad. (I heard someone on the radio today say that we’re heading into a full-blown Depression). So a lot of business owners are going by their instincts, thrashing around and swimming straight into that current as hard as they can.

That’s dangerous. Take it from me, a better approach is to get some perspective and clarity about the situation. And then see it for what it is – the opportunity of a lifetime.

What?! Am I crazy? 
 
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Are you and your business in a slump?

Let’s face it, the economy is affecting the majority of business owners, including us.

We aren’t impervious to what the market is doing or how people are thinking and behaving, so that leaves us, and you, with only two options:

• One, you can succumb to the outside influencers and allow them to control your thinking and behaviors.
• Or two, you can ask yourself a question that will help you focus on what must happen in order for you to stay in total control of your thought patterns and actions, no matter what is happening around you.

Now, is it easy? Of course not. However, what’s the alternative?

You can react to the circumstances surrounding you and succumb to the feelings and horrible results they’ll provide you…  or, you can adjust your sails and plan how to stay positive and plan what you can do now, when you are faced with these types of situations, to make it through the storm.

As a matter of fact, with the right thinking and actions, you can come out of the storm better off!

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Imagine this: You’re at a networking event, loaded with potential clients for your business. Someone walks up to you and says “so what do you do?”

How do you respond?

Your response can make your business millions… or result in its demise.

The typical response to that question is “I’m an attorney,” or “I’m a teacher.”

That is not WHAT you do… that’s WHO you are. When you know exactly what to say, and the order in which to say it, you possess the real secret to building a million-dollar business. Fail to get this right, and little else matters.

Register now for this week’s OneCoach Momentum Call and we’ll reveal the process for creating the ultimate four-step elevator pitch… This is that statement that you can deliver in the length of an average elevator ride – about 20 seconds — that is so powerful and compelling that it leaves your prospects on the edge of their seats.    

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Banks are failing, unemployment is soaring, stocks are tanking… it’s tempting to forget about actually growing your business for a while, and just hunker down, burrow into the bunker and wait for this economic storm to blow over.

But here’s the truth: Right now, doing nothing is the biggest risk you can take.

Think about it, you don’t want to be a sitting duck in times like these. Making the right moves now will enable you to survive the downturn…  and just as importantly, position you to thrive when things turn around — as they always do!

There are very real opportunities in front of you right now. You can take advantage of them, but you need to be very clear about what you’re doing with your business, and then take the right steps, in the right order that will enable you to attract more clients, and grow your sales, revenues and profits.

The very best way to do this is to attend the Mind, Marketing & Millions® business conference. Spend the weekend with OneCoach CEO John Assaraf and an incredible lineup of speakers — at a recession-friendly price.

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Your ideal client is much different from your typical client. How?

Your typical client NEEDS what you sell. Your ideal client WANTS what you sell.

That difference is huge. Prospects may or may not buy what they need, but they will always buy what they want… even in a tough economy like we’re experiencing today. Here’s what you need to know…

Needs are logic-based, wants are emotion-based. So when your product or service matches your prospect’s specific wants, you have found an ideal client. And your ideal client will make you the most money.

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