That’s right. We’ve been able to decipher the age-old secret of what women want. We broke it down into two simple truths:
- First, make their lives easier.
- Second, make their time more meaningful.
That’s it. If you constantly incorporate ways to enrich their lives and make things easier for them, then you’re sure to get lifelong customers.
Of course men are extremely busy too. But you’ve got to consider that 75 percent of women are working today, many of them full-time, and they’re spending an additional 25 hours taking care of life at home.
You must understand that it’s not just about a woman’s need to know she’s significant, but that she’s also juggling and trying to enrich the lives of everyone who’s important to her.
As a result, women have become very savvy consumers and are starving for efficient solutions.
So here’s how to reach women prospects: Make yourself an ally. Provide the means to help get her through the day without a headache and she’ll tell 26 people about how much she loves your business. So, either through a focus group of women, or by taking some quiet time for yourself and really trying to get inside the mindset of women, figure out exactly what makes a woman’s day easier.
Whether it’s flexible hours of operation, high-quality referrals you provide, or plentiful resources that help her make an educated decision, you need to remember the importance of convenience in a woman’s life. Figure out how to make her life easier by making the buying and customer-service experience better, and you will attract more women to your business.
Next in this series: That’s me.
This post is the third in a series of excerpts from OneCoach CEO John Assaraf’s interview with Lisa Johnson, CEO of formerly ReachWomen, an international marketing consultancy. She also co-authored: Don’t Think Pink: What Really Makes Women Buy and How to Increase Your Share of this Crucial Market.
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