Business Growth Insights

Practical tips and tools to help you grow your business smarter and faster.

Browsing Posts published in March, 2009

If you’re experiencing a slump in sales or if you’re struggling to increase revenues, here are a few things you must know to massively increase your conversion rates starting today.

So, why are sales cycles so long and getting longer for some companies? Most companies have the following problems…

  • Poor prospect selection – they are not targeting their “Ideal Clients”
  • They are working with too few leads
  • They don’t give enough reasons to buy
  • They are not creating enough TRUST
  • They don’t provide the ability to buy now

Here are 5 ways to get more sales – faster…

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We have reviewed hundreds of business websites and more than 90% of them make one huge mistake. I even spoke with one company recently that does more than $30,000,000 a year in sales and they were making this mistake.

The Big Mistake is:

NOT having your phone number prominently displayed as a call to action on each and every page!

On most websites you have to hunt for a phone number by clicking on a “Contact Us” page or it’s hidden at the bottom of the home page in small font.

Let us give you a tip: If your prospect has to work at finding a way to contact you, they’ll leave your site faster than you can believe.

You wouldn’t think of hiding your phone number on a newspaper ad, a piece of direct mail or in the yellow pages – so why do it on your website? Make it really easy for prospects to call you and watch your leads increase with no more effort or expense.

Here’s what to do…

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We ask every business we work with two questions:

1. How many customers do you currently have?
2. How many leads/inquiries do you have?

Many companies keep a record of their customers but most of them neglect to keep a record of their leads / inquiries.

Leads / Inquiries that don’t convert into sales immediately are a goldmine for future business and can be marketed to over time to establish a relationship, promote various offers and also market other products.

Your list really is one of your biggest assets – here’s one way to grow it.

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This article is based on a OneCoach Expert Interview with Willie Jolley. OneCoach Business Growth Network™ members can access the full transcript and recording of the interview on OneMarketplace™.

If you stood in a room with 500 business owners and asked that anyone who has had setbacks to raise their hands, you would likely see 500 hands raised. Everyone has experienced and can relate to a plan gone wrong, a dream unrealized, a vision that met a roadblock. Yet if you went back and asked those same people how they handled those setbacks, you would get a multitude of answers.

A setback is not a cue to stop moving forward. Setbacks allow you to review your plan, make the necessary revisions and continue moving forward. Some setbacks are minor: a seminar that did not draw the anticipated attendees, or a glitch in a marketing plan. Other setbacks may require a shift in a completely new direction, such as the loss of a job, or the loss of your company. Here are his tips for turning setbacks into a setup for a comeback:

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As I write this, stocks have reached their lowest point since 1997.

Last week the U.S. Commerce Department reported that the U.S.
economy is contracting at 6.2 percent — the steepest decline in
27 years!

There seems to be no end to the stunningly bad news about the
economy. Yet, as I look out the window, I see that the sky has not
fallen. The spring flowers are starting to pop here in San Diego, and
the earth is still spinning around the sun.

My point is, the universal laws still apply, and that includes the Law
of Attraction.

In fact, now more than ever, it’s critical that you create a vision of what
you want, and that you get totally clear in your beliefs. For instance, you need to believe with every fiber of your being that you really can build a multi-million dollar business — if that’s what you want.

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