The Biggest Mistake Most Companies Make With Their Website
by OneCoach Team | posted on March 24th, 2009 | Attract More Clients, Strategy
We have reviewed hundreds of business websites and more than 90% of them make one huge mistake. I even spoke with one company recently that does more than $30,000,000 a year in sales and they were making this mistake.
The Big Mistake is:
NOT having your phone number prominently displayed as a call to action on each and every page!
On most websites you have to hunt for a phone number by clicking on a “Contact Us” page or it’s hidden at the bottom of the home page in small font.
Let us give you a tip: If your prospect has to work at finding a way to contact you, they’ll leave your site faster than you can believe.
You wouldn’t think of hiding your phone number on a newspaper ad, a piece of direct mail or in the yellow pages – so why do it on your website? Make it really easy for prospects to call you and watch your leads increase with no more effort or expense.
Here’s what to do…
Have your 800 or local number prominently displayed on EVERY page in the header section with a call to action. (i.e. Call Us Today: 800-xxx-xxxx)
This may sound obvious but let me assure you, if you took a look at 20 local websites today you’d see that 90% of them do not use the above simple but proven strategy. This small distinction creates a significant advantage for you.
So while most companies are trying to drive more traffic with search engine optimization or paid search, if they miss the basic purpose of their website – lead generation and conversion – then they’re wasting their marketing dollars.
Take this simple step and let us know how it positively impacts your bottom line.
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March 24th, 2009 at 9:42 pm
i think ur advice can be very helpful towards incraesing my business
billions of thanks to u….for helping in writing THE SECRET…which is changing millions of life per day..
March 25th, 2009 at 9:12 am
Great tip! I wouldn’t have thought that this would apply to our business, but I can see the benefits.
Just another way to connect with our clients and customers and develop a relationship of trust!
March 26th, 2009 at 9:43 pm
Thank you for this post!
March 31st, 2009 at 3:20 pm
Great point,
I will fix it today.
Ralph
April 1st, 2009 at 11:45 pm
Thank you for your advice, since I am in the development stage of my website, this will save me time in having to go back and change things, plus money if I had to get someone else to do it.
I will also share this tip with my future clients.
Thanks for sharing.
April 15th, 2009 at 8:23 pm
Thanks John. Since my business is Australian-based, but international, I’d like to know the best phone number to have for, say, Americans to call me with good rates…
April 28th, 2009 at 6:06 am
The main issue I had with websites was that I couldn’t figure out what the Company actually did or what it was they sold.
It was nice to read about the sales increases and prompt production time for a turaround with an Order, BUT….what the hell did they actually sell and what part of the product did they actually build or assemble.
Some websites forced you to Click through several help menus for topics and then just when you thoyght you found the item it launches you back to the home page HELP menu where you started.