Business Insights

We recently wrote a blog post on finding your ideal clients and their wants and needs. Do your products or services fulfill your ideal clients’ wants?

Your job as a business owner is understanding the solutions your ideal client is looking for. Then you must take the time to apply this knowledge to your own business, to separate yourself from your competition and make your business the obvious choice.

Here are the basics of how you can do this:

Create a list of your ideal clients’ hot buttons. What problems, frustrations and concerns do they have when buying what you sell? Think about the hot buttons across all the businesses in your industry.

Analyze your business. What is your business’ current solution for these hot buttons? Is it ideal?

Brainstorm potential innovations. How can you innovate your business to solve the hot buttons and exceed your ideal client’s expectations? These ideas can be totally out there, but write them down anyway. You never know – the wacky ideas can turn into genius innovations!

Record the benefits associated with your innovation. Once you find an innovation that you can apply to your business, make sure you know the benefits. You can then use these benefits in your communications to your ideal clients to hit their hot buttons and stand out from your competition.

These steps are just the start of laser targeting your audience to stand out from the crowd. We go more in depth about your ideal client’s decision-making process in our free business strategy video series. If you haven’t already yet, you can check out the series here.

Do you ever return to your business after reading a book, listening to a CD, or attending a seminar, pumped up full with fresh information, only to never apply it?

That’s because the part of your brain that GATHERS information is different from the part that APPLIES new knowledge.

Your conscious mind is responsible for choose what you want. Your subconscious mind is responsible for your perceptions and behavior. You must train your subconscious to think and behave differently and to work toward what you want.

Here are three things you can do to start reconditioning your subconscious:

1. Take action every morning. Start your day with affirmations about where you want your business to be. Meditate on your visions and goals for your business and life.

2. Focus on what you’re grateful for. By combining your feelings of gratitude along with affirmations in the morning, your brain will release chemicals which will begin to retrain your subconscious mind to think differently.

3. Emotionalize your success. Act as if you are already at the level of success that you want to achieve. By putting yourself in those shoes, you will think and behave differently… which will lead to changes in your behavior… and more importantly… lead to action.

These are just the beginning steps to change from the inside out in order for your business world to change. In video three of the business strategies OneCoach is giving away, I go more in depth about retraining your subconscious to create success. Check out the videos here.

Remember, it is a process to stop letting outside circumstances or previous beliefs control the direction of your life. By unleashing the power of your subconscious mind, you can keep challenging yourself to higher and higher levels of success.

Did you know that your prospects may or may not buy what they NEED, but they always buy what they WANT?

It is very important that you as a small-business owner identify your ideal client, so that you can develop innovative, niche products or services that provides for the wants of your specific client. Here are some basic steps you can take to find your ideal client:

Who NEEDS what you sell? Identify the demographics (physical attributes) of your client base. This can be age, gender, income or revenue level, number of employees, etc. This will vary greatly depending on the type of business you have.

What do the people who need your product or service WANT? Identify the psychographic profiles (emotional attributes) of your clients. What are their biggest problems, concerns or challenges?

Now, which one of these groups of people meets your passion? That’s your ideal client. You have to be the person that they turn to for their wants, and in return, they will continue to buy from you and send you referrals.

We share more about this in the second video of our new business strategy video series. If you haven’t seen these exclusive videos yet, you can access them now at www.OneCoach.com/videostrategies.