Did you know that your prospects may or may not buy what they NEED, but they always buy what they WANT?
It is very important that you as a small-business owner identify your ideal client, so that you can develop innovative, niche products or services that provides for the wants of your specific client. Here are some basic steps you can take to find your ideal client:
Who NEEDS what you sell? Identify the demographics (physical attributes) of your client base. This can be age, gender, income or revenue level, number of employees, etc. This will vary greatly depending on the type of business you have.
What do the people who need your product or service WANT? Identify the psychographic profiles (emotional attributes) of your clients. What are their biggest problems, concerns or challenges?
Now, which one of these groups of people meets your passion? That’s your ideal client. You have to be the person that they turn to for their wants, and in return, they will continue to buy from you and send you referrals.
We share more about this in the second video of our new business strategy video series. If you haven’t seen these exclusive videos yet, you can access them now at .
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