One Coach

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OneCoach member Dr. Richard DiCenso had become a victim of this recession just like millions of other small business owners. He had a terrific product… but he lacked the marketing skills as well as the budget to advertise to potential clients.

With only 3 weeks remaining until he would be forced to forever abandon his dream of helping chronic pain sufferers all over the world find immediate as well as long term relief, he asked OneCoach for help.

The Message Was The Key

In a brief 60-minute consultation, it became very apparent that Dr. DiCenso was sitting on a goldmine… IF he could market it properly. That’s when OneCoach Vice President of Training & Product Development Adrian Ulsh used the OneCoach process to develop a 2 page email… an email that follows what is referred to as “The Marketing Equation.”

Using “persuasion architecture,” Adrian wrote an email for Dr. DiCenso in less than an hour. In turn, Dr. DiCenso sent the letter to his 3000 prospect database… a database that was more than two years old and all of the prospects were stone cold. Most of them didn’t even remember who Dr. DiCenso was.

None Of That Mattered

We weren’t asking his prospects to buy Dr. DiCenso. We were asking them to buy his product. Following a persuasion architecture format… a format so simple ANY small business owner can learn it in 3 minutes, we quickly created an email… then asked the good doctor to send it out to his stone cold prospects. To say Dr. DiCenso was skeptical as to its potential success would be a huge understatement. In fact, he told us recently that he almost didn’t bother to send it at all. He had basically lost all hope. He finally thought to himself “what do I have to lose at this point?”

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Here Is An Email Dr. DiCenso Sent Adrian 48 Hours Later

Adrian: Not to impose but I wanted to share some quick feedback. I sent out the clinical study idea to my cold list Saturday evening around 6:00p.m. Within the last 48 hours – I have received just under $12,000 in sales.
Thank you,
DRD

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Within 72 hours, that figure topped $15,000.

Want To Know How You Can Get Results Like This As Well?

Join Us This Wednesday, July 1 at 5 p.m. Pacific time

Hear the entire story for yourself. Both Adrian and Dr. DiCenso will be on the call to discuss the results and explain the powerful techniques that generated these phenomenal results so quickly. There will also be a live question and answer session so you can ask any question you want… including how you might apply these powerful techniques to your business.

Register for the call now >>> www.OneCoach.com/call

When people ask you what you do, do you know what to say?

If you’ve already learned about your ideal client profile and their decision-making process from our free videos on business strategies, then you can easily create a 30-second elevator pitch that articulates the exceptional value of your business.

When you create an elevator pitch, you need to know who you are talking to and what they want. Otherwise, your marketing message will fall on deaf ears. This is where the ideal client profile and the decision-making process will really come in to play.

First, state a problem that your ideal client is often dealing with. Start with “Do you know how…” and describe a problem that they are likely frustrated with.

Next, state what you do. “What we do is…” and then share how your product or service is a solution or benefit to your ideal client’s problems.

If you’ve already worked on your ideal client profile and decision-making process, then you’ll be able to easily come up with a good elevator pitch that…

• Has a powerful and compelling message
• Commands the attention of your ideal prospects
• Pre-Qualifies your prospects
• Helps you gain rapport and respect

An elevator pitch with these qualities will save you time, effort and expense. This blog is just a brief overview of this process, so if you haven’t yet, then sign up for our seven free videos and learn how you can take your business to the next level. If you have already seen them, then be sure to check out our Business Momentum Club. You can join now for just a buck!

People are looking for experts they can trust, and with our proven process you’ll be able to create an elevator pitch that clearly and succinctly makes you the right choice for your prospects.

I wanted to share with you 5 basic steps on how to customize your own Neural Reconditioning Process™, which I go more in depth about in our business-growth videos that we are offering for FREE here.

Through affirmations and repetition, you can reinforce new beliefs that will get you to think differently and behave differently. If done correctly, you can set up the right mindset to achieve goals that you’ve always dreamed of. Here are the basics of the process:

1. Proper Affirmations: Focus on the goals you want to achieve as if you have already achieved them. (I elaborate more on this subject in one of the free videos.) Focus on affirmations like “I am a successful business owner.”

2. Visualization: Play a mental movie of yourself in the place that you want to be. Be exact – how much revenue you are making, how many clients you have, what they are saying about you, your lifestyle – make yourself FEEL as though it is already happening.

3. Meditation: This isn’t just some “Eastern Art”. Meditation puts your brain in a frequency that will help you reform your beliefs. Hundreds of OneCoach members have attested that meditation has helped them create success in their businesses and made what was once impossible, easy.

4. Auditory Program: You can download music that helps get your brain in the frequency to meditate, or even record your own affirmations to listen to as you meditate.

5. Vision Board: Create a visual representation for your business – whether it is the type of office you want to work in, the things in your office, or your number of clients. Make sure you have something to look at to help re-affirm your new beliefs.

Use a little bit of these steps or a lot of it. I recommend at least 7 minutes a day. If your success isn’t worth 7 minutes a day, then I can’t help you… so set aside the time, and do it!