Create a Powerful and Compelling Elevator Pitch
by Adrian Ulsh | posted on June 24th, 2009 | Attract More Clients, Marketing
When people ask you what you do, do you know what to say?
If you’ve already learned about your ideal client profile and their decision-making process from our free videos on business strategies, then you can easily create a 30-second elevator pitch that articulates the exceptional value of your business.
When you create an elevator pitch, you need to know who you are talking to and what they want. Otherwise, your marketing message will fall on deaf ears. This is where the ideal client profile and the decision-making process will really come in to play.
First, state a problem that your ideal client is often dealing with. Start with “Do you know how…” and describe a problem that they are likely frustrated with.
Next, state what you do. “What we do is…” and then share how your product or service is a solution or benefit to your ideal client’s problems.
If you’ve already worked on your ideal client profile and decision-making process, then you’ll be able to easily come up with a good elevator pitch that…
- Has a powerful and compelling message
- Commands the attention of your ideal prospects
- Pre-Qualifies your prospects
- Helps you gain rapport and respect
An elevator pitch with these qualities will save you time, effort and expense. This blog is just a brief overview of this process, so if you haven’t yet, then sign up for our seven free videos and learn how you can take your business to the next level. If you have already seen them, then be sure to check out our Business Momentum Club. You can join now for just a buck!
People are looking for experts they can trust, and with our proven process you’ll be able to create an elevator pitch that clearly and succinctly makes you the right choice for your prospects.
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July 29th, 2009 at 6:06 am
I used this blog and discussed the EP in front of my weekly networking group to get them all to think about their own EP. Most did not have one or it was very poorly thought out. I received two requests for a Bus Assess that morning!
July 30th, 2009 at 9:39 am
[...] about identifying your ideal client, mapping out their decision making process, and developing an elevator pitch, then you already have all the tools to create a killer marketing message that crushes your [...]