Most people hate being marketed to.
Why?
Most marketers don’t provide any value! But if you’ve been following some of our previous posts about identifying your ideal client, mapping out their decision making process, and developing an elevator pitch, then you already have all the tools to create a killer marketing message that crushes your competition.
These tools will allow you to clearly inform your prospects on how you benefit them and you can establish yourself as an expert they can trust and respect.
Take the information you previously created for your elevator pitch, and use this to write your marketing message.
Write compelling headlines that hit the “hot buttons” of your ideal clients. If you’ve worked on your ideal client’s decision-making process, this should be easy.
Ask your current ideal clients to review your headlines and marketing message. Ask them if it compels them. It’s better to hear their feedback than to assume their perception of your marketing.
It sounds simple, but it is important to consistently use these steps to develop value-based marketing that gets results. If you don’t target your ideal clients and their hot buttons, then your marketing will sound like your competition’s and you will forever compete on price alone.
Comments
Leave a comment Trackback