Business Insights

What if we could show you a simple, easy, step-by-step process that would increase your revenue from $50,000 per year to $250,000 per year… all within 12 months?

Watch this video from OneCoach CEO John Assaraf and find out how you can create a “roadmap to wealth” with a Gap Analysis and Revenue Plan which will take your business to an entirely new level of performance. Make sure to join us for this week’s Webinar and we’ll reveal how to create and design powerful marketing that works… every time!

If you’re not signed up yet, then register now >>> http://www.OneCoach.com/call

P.S. If you can’t make it, register for the series so you can be notified when the recording is available!

In the last year, social media has become very popular.  Everybody is talking about it and almost every online marketer has used it. However, most of them have failed at it. Why? They just don’t get the way it works. I am about to share with you some of the things we discovered promoting over 80 clients using social media.

1. Don’t Steal Other People’s Work
I see this all the time. Someone takes the time to create a group, sends them great information, and builds a relationship with his followers. Then someone else wants to take advantage of this group that took the owner so much work to put together and starts posting promotional comments about his own company. Needless to say, these comments are always removed and the poster ends up looking like a spammer. If you want to succeed in Social Media, create your own group and post your own content, don’t try to cash on someone else’s efforts.

2. Avoid Self-Promotion
Don’t talk about yourself and your company all the time. People don’t care about it. Give them something of value, build relationships, and get people to trust you. Let them know what you do but don’t try to sell them anything. They will call you when they are ready to buy.

3. First Give, then Ask
Don’t you just hate it when someone sends you an email every other day asking you to do something (check out a website or register to get their free ebook) but they don’t do anything for you? We encourage some of our clients to join lead groups. The first thing we recommend that they do is to send leads to other members. Then these members start sending leads their way. That’s how it works. 95% of the people take, take, and take. They never give. Do things the other way around and I guarantee that you’ll be noticed.

4. Use Your Real Name
I get about 10 friend requests per day on Facebook and LinkedIn from companies. I ignore all of them. If you want to network with me, tell me who you are and show me your face.

5. Do It Only if You Enjoy It
I love meeting people and networking. I love having conversations with strangers and exchange ideas. I am not always thinking about how I can make money out of the person I am talking to. If you don’t enjoy the process, you are not likely to be successful at it. People can read between lines and they can tell if all you care about is their money.

6. Don’t Annoy Your Followers
Send them a message or a request only if they will be useful to them and don’t do it ten times per week. I immediately unsubscribe from lists that send me more than 3 messages per week. This guy sent me 15 emails per day last week! That’s not the way to get others to buy your stuff. Monitor the number of people that unsubscribe from your lists. If that number is too high, revise your strategy.

Follow these tips and you’ll have a strong basis in utilizing social media for your business!

Business ownership is the 21st century version of the American Dream. But of the millions of people taking the leap into entrepreneurship, about 50% of them will fail within five years.

That is a staggering number of casualties, and the ironic part is that not one person thinks they will be one of the many who fail. Even when they do fail, they will blame it on almost anything else but themselves. This doesn’t have to happen.

In working with thousands of small business owners worldwide, I will share with you a few of the classical errors we consistently see business owners make. Avoid these mistakes and you’ll share some of the big bucks.

Mistake #1: Not knowing exactly who your customer is.

This is what we refer to at OneCoach as your “Ideal Client Profile.” If you are thinking that anyone and everyone is your client, stop immediately and get real. For every product or service, there is a very specific personality that is just right for it. As a business owner, your job is to identify the characteristics of your perfect buyer and then craft all your marketing and sales efforts to meet their needs. Do not try to be everything to everybody.

Mistake #2: “The Vanilla Syndrome.”

What this means is that you must discover as soon as possible how to separate and differentiate yourself from your competition. It doesn’t matter if you are a lawyer, dentist, direct sales expert, or a dry cleaner. If you look and feel like everyone else, that is what your potential customers will think. Set aside some time and figure out if you are faster, cheaper, environmentally safer, more knowledgeable, etc., until you determine how you can be and feel different to potential and existing clients. Think about the reasons you choose companies’ products or services to use, and then create compelling reasons that appeal to your ideal customer.

Mistake #3: “Money Matters!”

It never ceases to amaze us how many small-business owners operate their business without having an understanding of their cash flow (or lack thereof). The days of running “by the seat of your pants” are over. It is imperative to know exactly how much is coming in, how much needs to go out for basic operation costs, and how much is needed to invest in the growth of your business. Each expenditure needs to have with it an anticipated return of investment (ROI). You must understand the financial details in your business or they will bite you in the bum before you know it!

Follow these three simple suggestions and you’ll shave a bunch of percentage points off your chances of being a negative statistic.

When you spend money on a marketing campaign, how confident are you that you’ll make that money back? Our Webinar this week will teach you a process that will let you know if your marketing will make you money BEFORE you spend a dime.

Watch this video from OneCoach CEO John Assaraf and find out how you can create a more predictable cash flow for your business. Then sign up for this week’s Webinar and we’ll reveal how to create and design powerful marketing that works… every time! (and we’ll be bringing a client to the call who will share with you how she did just that)

Join us this week >>> http://www.OneCoach.com/call

P.S. If you can’t make it, register for the series so you can be notified when the recording is available!

Many people believe that social media is just a fad, or that perhaps it’s not for them. This change, however, isn’t going away. Nearly everyone’s target market is on social media. Consumers are now looking for advice and reviews on a product or service at social media sites. It’s a way of building brand awareness and reputation.

As with any type of media, it takes time to catch on, but social media has experienced an explosion in growth like no other type of media. Look at how many years it took to reach 50,000,000 users for each of these mediums:

• Radio: 38 Years
• TV: 13 Years
• Internet: 4 Years
• iPod: 3 Years
• Facebook: Less than 9 Months

Businesses are educating themselves on the proper strategies to use social media as a platform to help take their business to a new level of customer interaction. Are you doing the same for your business?

Below is a video produced by Eric Qualman of Socialnomics. It highlights the impact that social media has made in our personal and professional lives.