Business Insights

Practical tips and tools to help you grow your business smarter and faster.

Browsing Posts published in January, 2010

This week’s feature article is based on a portion of the OneCoach Expert Interview with Laura Stack, author of “Leave the Office Earlier.”

How many items are on your to-do list? And how many of those will you actually cross off today?

Time management and planning are foundational to personal productivity, yet many people don’t approach each day with a plan, and as a result end up wasting valuable time in a reactive mode. Others at least have a to-do list, but typically attack the easy items first, which means the important items don’t get done very fast!

Of course, one of the big enemies of personal productivity today is e-mail. The constant flow of e-mail alerts during the day can destroy your concentration and cause you to flit from one project or crisis to the next. But you do not have to work in this state of e-mail-induced ADD.

Let’s face it, most e-mails are not that important. And almost none require you to drop everything. Set the expectation that you will respond within 24 hours, then live up to that standard. You can do this by setting a time to look at your e-mail twice a day, say every four hours. But first you have to break the e-mail addiction, and the key to that is to turn off all the alerts.

If you’re using Outlook, go into your Tools, go to Options, E-mail Options and then Advanced E-mail Options. Where it says “When new items arrive in my Inbox” you’ll find four boxes that are checked. This is the default that Microsoft sets, but do you really need all those bells and whistles every time an e-mail arrives? Be fearless and uncheck all four. Your e-mail will still flow in as always, but it won’t be demanding your instant attention.

The next step is to be disciplined about looking at your e-mail for a half hour or so twice a day, and ruthlessly applying the six Ds of e-mail management:

Discard it. This one’s easy. Make a snap decision and hit the delete key.

Delegate it. Can someone else handle it? Does it belong to another department? Forward it with a quick note, and then move it to a personal folder (see below for more on personal folders).

Do it. If you can handle it in three minutes, do it and be done with it. You won’t have to come back and mentally process it again, which is a victory.

Date it. This is for e-mails that you need to reply to, but can’t right now. Many people get stuck here, but there’s a simple remedy if you know your software. In Outlook, for instance, you can automatically convert an e-mail to a to-do item. There’s a “Move to Folder” button. It sits up by the printer key and the X key and it looks like a piece of paper going into a folder. So you click “Move to Folder,” then “Task,” you put in a start date, save and close. It takes it right out of your inbox, and puts it into your tasks, and it appears on your calendar on the day you want to handle that. So your task pad becomes a mini to-do list.

Drawer. For personal e-mails or things that don’t require any action but you don’t want to delete, use the same “Move to Folder” technique and simply move the message out of your in-box and over to another folder.

Deter. This is for the stuff that makes you ask “Why am I getting this?” So take the step of adding the sender to your blocked senders list, or unsubscribe, or set up a rule that says anytime something comes from this address, it’s going into the trash or some specific folder.

There you have it – a simple system for defeating the tyranny of e-mail and taking back your personal productivity. Try it, you’ll be surprised at how much more focused you will be, and how much more you’ll get done.

This is the third in a series of posts excerpted from a conference call between OneCoach CEO John Assaraf and Jill Lublin, CEO of Promising Promotion and author of “Guerrilla Publicity” and “Networking Magic.” See the first post in this series here.

What exactly is guerrilla publicity?

According to Lublin, who wrote the book on it, guerrilla publicity is a collection of simple, easy-to-follow techniques that help you create the credibility and visibility your business needs. Most cost next to nothing, and don’t require an advanced degree in marketing or PR to implement.

To practice guerrilla publicity, start with the basics.

First, understand that you don’t do publicity for sales. You do publicity for the ongoing visibility and credibility, and those are the only two reasons you do it.

Next, have a good story to tell. You don’t need big name recognition in order to create publicity, but you do need a message that resonates with people. Once you have the message, then you can create a strategy around getting and keeping it in the public eye.

To get started:

  • Start local. Become a star in your own backyard first. Then leverage your publicity efforts on a nationwide, basis. Even if you start with the smallest local newspaper, it’s still publicity. Start where you can and go from there.
  • Be bold. A friend of Lublin’s had written a book, but despite her best efforts could not land a publisher. The friend staked out a busy street corner and stood there with a big sign that said, “Author seeks publisher.” This bold move landed her a full-time editing position at a major national magazine. Eighteen months later her book was published.
  • Experiment. Publicity is a little bit like throwing spaghetti at the wall — you have to throw it and see what sticks. Try different techniques and see what sticks for you.
  • Share your secrets.  Don’t be afraid to tell your secrets to the media. When you give away juicy tidbits — the things people want to know but nobody talks about because they’re a secret — people will call you. They’ll have no clue how to do what you do, and they will call you.
  • Identify your gift. Identify a problem, or problems, in the world that you have the talent, ability and skills to help people solve. Then focus on doing what you do best and taking that message to the public.
  • Use everything you’ve got. Don’t be afraid to use gender, religion, nationality, ethnicity, background or other affiliations to get publicity. Whatever you have, there’s a media source for it.

Crafting a compelling message is as simple as 1-2-3: “Here’s the problem, here’s our expertise, here are some things you can do to resolve the problem.” Put your message out there and keep putting it out, and good things will happen.

Guerrilla publicity is like farming. You have to plant some seeds, take care of the soil and then watch it grow. However, don’t expect huge results immediately. Consistency and persistency are the keys to success.

Next up in this series: Networking for publicity.

Members of the OneCoach Business Coaching program have unlimited access to hundreds of interviews like this one — see OneCoach.com to learn more about building your business fast.

Are you looking ahead and setting goals for 2010? Here are a few quick tips that your business can use to flourish in the New Year:

1. Find out who your ideal client is and make sure you’re marketing to them.

For any business to succeed, knowing your ideal target market is an absolute must have. Who are the ideal people to purchase your products and services? Why do they want to come to you instead of your competition? Which group of people would you love to work with? Take some time to interview some of your top clients to create an “ideal client profile” and adjust your marketing so that it will speak to them and their wants and needs.

2. Find the time to work on your business, not in it.

When was the last time you evaluated your business operations? Are you too busy dealing with customers, answering phones, creating invoices and running your company? Acquire the necessary infrastructure so that you won’t have to rely on yourself to do everything. Get help in the areas where you don’t excel so that you can spend more time on the things you’re good at. The goal is to have your business perform well without you so that you can spend time on the things that will make your business move forward and grow. Create a model that will ensure things get done right from top to bottom.

3. Create a long-term plan.

What is it that you want from your business? Where do you want your business to be next month? In a year? In five years? Set step by step goals that are achievable. For example, figure out how many sales you must have in order to meet your revenue goals. That way you know what to aim for. Find out what is working and what isn’t and make sure you’re spending time daily to reach toward your goals. Find the right people to help you get the proper strategies in place and keep you accountable. This will help you avoid mistakes and prevent having to rebound from any major setbacks later.

4. Build strong social media channels.

Every business should have a strong presence in social media. It’s not going away. For example, a few months ago Facebook was close to 300,000,000 users. It’s now accounting for more than 70% of the entire Internet population. What’s more is that social media will significantly increase in 2010. Your clients are out there. Whether you’re a dog trainer or a business consulting, it’s very important to start engaging with your target market online.

5. Seek help.

We know that running your business can be difficult and growing your business is even harder. You’ve put all your time and energy into your business and you’ve sacrificed time for yourself and with your family. That’s why at OneCoach, we help our clients take the right steps, in the right order to grow their businesses. We’re committed to helping you achieve your business goals and to live the life you’ve always wanted. If you’re ready to take your business to the next level, we’re here to help. Click here to learn more about our Business Coaching programs that are specifically designed to help your unique business succeed.

Is this the year that you and your business will grow to extraordinary levels? That’s up to you.