One Coach

We recently wrote a blog post on finding your ideal clients and their wants and needs. Do your products or services fulfill your ideal clients’ wants?

Your job as a business owner is understanding the solutions your ideal client is looking for. Then you must take the time to apply this knowledge to your own business, to separate yourself from your competition and make your business the obvious choice.

Here are the basics of how you can do this:

Create a list of your ideal clients’ hot buttons. What problems, frustrations and concerns do they have when buying what you sell? Think about the hot buttons across all the businesses in your industry.

Analyze your business. What is your business’ current solution for these hot buttons? Is it ideal?

Brainstorm potential innovations. How can you innovate your business to solve the hot buttons and exceed your ideal client’s expectations? These ideas can be totally out there, but write them down anyway. You never know - the wacky ideas can turn into genius innovations!

Record the benefits associated with your innovation. Once you find an innovation that you can apply to your business, make sure you know the benefits. You can then use these benefits in your communications to your ideal clients to hit their hot buttons and stand out from your competition.

These steps are just the start of laser targeting your audience to stand out from the crowd. We go more in depth about your ideal client’s decision-making process in our free business strategy video series. If you haven’t already yet, you can check out the series here.

Did you know that your prospects may or may not buy what they NEED, but they always buy what they WANT?

It is very important that you as a small-business owner identify your ideal client, so that you can develop innovative, niche products or services that provides for the wants of your specific client. Here are some basic steps you can take to find your ideal client:

Who NEEDS what you sell? Identify the demographics (physical attributes) of your client base. This can be age, gender, income or revenue level, number of employees, etc. This will vary greatly depending on the type of business you have.

What do the people who need your product or service WANT? Identify the psychographic profiles (emotional attributes) of your clients. What are their biggest problems, concerns or challenges?

Now, which one of these groups of people meets your passion? That’s your ideal client. You have to be the person that they turn to for their wants, and in return, they will continue to buy from you and send you referrals.

We share more about this in the second video of our new business strategy video series. If you haven’t seen these exclusive videos yet, you can access them now at www.OneCoach.com/videostrategies.

We’ve just launched seven powerful business-growth strategy videos that will help you attract more clients, drive more cash and grow your business even in this recession!

You can receive them for free by going here.

Here’s what you’ll learn in these seven FREE videos:

• The Right Mindset To Grow Your Business - Using The Natural Laws of The Universe
• Attract More Clients - Discover The Ideal Client That Will Make You Wealthy
• Automatic Wealth - Using The Unlimited Potential of Your Sub Conscious Mind
• Your Client’s Decision Making Process - Finding The “Hot Buttons” That Compel Your  Prospects To Buy From You
• Accelerating Your Manifestation - The Neural Reconditioning Process
• Elevator Pitch - What To Say In Less Than 10 Seconds That Move Your Prospects To Buy What You Sell
• Marketing That Works - How To Create Competition-Crushing Marketing

Get Started Today with these Seven FREE Videos Today!

We have reviewed hundreds of business websites and more than 90% of them make one huge mistake. I even spoke with one company recently that does more than $30,000,000 a year in sales and they were making this mistake.

The Big Mistake is:

NOT having your phone number prominently displayed as a call to action on each and every page!

On most websites you have to hunt for a phone number by clicking on a “Contact Us” page or it’s hidden at the bottom of the home page in small font.

Let us give you a tip: If your prospect has to work at finding a way to contact you, they’ll leave your site faster than you can believe.

You wouldn’t think of hiding your phone number on a newspaper ad, a piece of direct mail or in the yellow pages - so why do it on your website? Make it really easy for prospects to call you and watch your leads increase with no more effort or expense.

Here’s what to do…

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You’ve seen the headlines. There’s no escaping it: Our economy is in a world of hurt.

There’s no doubt about it, we have some serious challenges facing us. But what concerns me is how a steady diet of negative news can become self-perpetuating. Seriously, if you begin to buy into all of the negative news, pretty soon that’s all you see, and you become bogged down with pessimism. Stuck. In the ditch. And before you know it you really are down and out.

Here’s the truth: You can break all of your records for sales, revenue and profits in 2009.
I truly believe that. In fact, I’m convinced that there has not been a better time in the last 70 years to go out and build a business.

And here’s the best way to get started: Attend the Mind, Marketing & Millions® business conference!

You’ll immerse yourself in two days of world-class business-building expertise, including the extensive networking, hands-on workshops and life-changing keynotes that only OneCoach can deliver. Then you’ll come back to your business with all the confidence and certainty you need to:

• Connect with and engage your ideal prospects and convert them to clients
• Achieve records in sales, revenues and profits in 2009
• Secure your financial freedom 
• Begin to live the extraordinary life you’ve always wanted

Join us at the fabulous Westin Gaslamp Quarter in San Diego, Feb. 28 to March 1. You’ll start 2009 with a powerful infusion of positive energy, ideas, skills and resources – and set your business up for the best year you’ve ever had!

Find out more here — and start making plans to break all of your records in 2009!

Have you had enough already with all the “it’s the worst of times” talk?

Here’s the truth: It could be the best of times!

And here’s why: A study by McGraw-Hill Research found that companies that maintained (or increased) their marketing throughout the 1981-82 recession saw an average sales growth of 275 percent over the next five years! But those companies who cut their marketing saw paltry sales growth of 19 percent over the next five years.

Now is not the time to retreat. It’s time to move forward with more confidence and certainty than ever, and that’s why we’ve decided to assemble a new OneCoach Millionaire Mastermind Program.

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Read these, from real members of the OneCoach Business Growth
Network™:

“My first quarter net income in 2008 is 347% of my first quarter
income in 2007 — that’s right, over three times the income in the
same time period last year. I had initially set a goal to double my
net income, and now I plan to quadruple my net income this year
compared to last.”
–Milan Shannon Moore, MD, MPH
Orthopedic Surgeon and Clinic Owner

“My business revenue last year was triple what I thought it would
be. I can directly attribute that to OneCoach… I am working fewer
hours, having more fun — more life.”
–Guy Sohie
Valeo, LLC
 
“My annual income was $30,000 and with OneCoach’s great program,
I now earn well over $30,000 in a single month. I have taken more
than 2 months off in the last 12 months and have vacationed all over
the Americas.”
–Jean-Guy M. Francoeur
FCA Capital

Want results like these – regardless of the economy?

These are not isolated stories. In fact, hundreds of members of the OneCoach
Business Growth Network are getting phenomenal results like this – in the
middle of a recession!

It’s not rocket science – they are growing their businesses by leaps and
bounds (while others struggle and fail) by taking the right steps, in the
right order. And you can too!

Listen, we know the recession is a challenge, so we have created a special
program for those who are seriously committed to growing their businesses
in 2009. There’s limited room in this program and it’s going to fill up fast,
so go here to find out about it now.  

Seriously, do not lower your expectations for 2009. This is not time to settle
for less, it’s time to go out and get more – more clients, more sales and more
profits. See this quick video to find out how to grow your business faster now.   

To your success!

John Assaraf

Would you be interested in learning some practical steps that you can take right now to grow your business — regardless of the state of the economy?

OneCoach CEO John Assaraf hosted a webinar on that topic Tuesday. More than 2,100 people registered – and they got some action steps that they are putting into place right now to find more clients, and increase their sales, revenues and profits.

The response to this event was so overwhelmingly positive that we’ve made our recession-proofing webinar available here.

There’s no charge, and you will definitely gain some practical tips and tools that will help you grow your business (and sleep better at night) through the tough times and right into the economic recovery.

When you have the right mindset, you can see opportunities where others see only challenges. This could actually be the perfect time to build your business — while your competitors are retreating. Check out our recession-proofing webinar, and then plan to make 2009 your best year yet.

You’ve seen the headlines and heard the talking heads on TV – it’s pretty much a consensus that we’re in a recession, probably a global one that will continue through 2009, depending on who you listen to. A lot of people are already cutting back on their spending, and that’s how these things become a self-fulfilling prophecy.
 
It’s too bad, because a lot of people are going to miss out on the opportunity of a lifetime.
 
Here’s what we mean. When you first hear that a recession is coming, like everyone else, you probably think it’s the worst thing that could happen.
 
But it’s actually the perfect time to take the initiative and build your business. Think about it. While other small businesses are cutting back on their marketing, you can go out and capture market share. And when the upswing comes (it always does) you are positioned for explosive growth. And meanwhile, you’re making more money, because you’re growing your client list every day!
 
It’s true – this is the best time we’ve had in decades to build your business. With that said, you MUST know the two keys to growing your business faster now. And OneCoach CEO John Assaraf is going to reveal those in a special call on Nov. 11.
 
Why? John has had incredible success in a variety of industries. He’s authored two New York Times bestsellers, including last summer’s “The Answer: Grow Any Business, Achieve Financial Freedom and Live an Extraordinary Life.”  
 
Here’s what John has decided: When people are hurting, you do what you can to help. He’s going to share his expertise in how to achieve the right mindset, as well as build the client list that you really need to grow your business and make more money now.
 
Register for the call now, and plan to make 2009 your best year yet – regardless of the recession!

In my previous two posts we addressed the questions: How do I generate more profits per sale? and  How do I get more sales per customer?

The third question that every business owner should ask themselves every day is: How do I get more customers?

John and I have spent years learning the answer to this question. In fact we have taken this it to a whole different level by adding one critical word that, when you add it to this question, can skyrocket your business growth and help you achieve a whole new level of success.

Ask yourself: How do I get more of my ideal clients?

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