Business Insights

When people ask you what you do, do you know what to say?

If you’ve already learned about your ideal client profile and their decision-making process from our free videos on business strategies, then you can easily create a 30-second elevator pitch that articulates the exceptional value of your business.

When you create an elevator pitch, you need to know who you are talking to and what they want. Otherwise, your marketing message will fall on deaf ears. This is where the ideal client profile and the decision-making process will really come in to play.

First, state a problem that your ideal client is often dealing with. Start with “Do you know how…” and describe a problem that they are likely frustrated with.

Next, state what you do. “What we do is…” and then share how your product or service is a solution or benefit to your ideal client’s problems.

If you’ve already worked on your ideal client profile and decision-making process, then you’ll be able to easily come up with a good elevator pitch that…

• Has a powerful and compelling message
• Commands the attention of your ideal prospects
• Pre-Qualifies your prospects
• Helps you gain rapport and respect

An elevator pitch with these qualities will save you time, effort and expense. This blog is just a brief overview of this process, so if you haven’t yet, then sign up for our seven free videos and learn how you can take your business to the next level. If you have already seen them, then be sure to check out our Business Momentum Club. You can join now for just a buck!

People are looking for experts they can trust, and with our proven process you’ll be able to create an elevator pitch that clearly and succinctly makes you the right choice for your prospects.

We recently wrote a blog post on finding your ideal clients and their wants and needs. Do your products or services fulfill your ideal clients’ wants?

Your job as a business owner is understanding the solutions your ideal client is looking for. Then you must take the time to apply this knowledge to your own business, to separate yourself from your competition and make your business the obvious choice.

Here are the basics of how you can do this:

Create a list of your ideal clients’ hot buttons. What problems, frustrations and concerns do they have when buying what you sell? Think about the hot buttons across all the businesses in your industry.

Analyze your business. What is your business’ current solution for these hot buttons? Is it ideal?

Brainstorm potential innovations. How can you innovate your business to solve the hot buttons and exceed your ideal client’s expectations? These ideas can be totally out there, but write them down anyway. You never know – the wacky ideas can turn into genius innovations!

Record the benefits associated with your innovation. Once you find an innovation that you can apply to your business, make sure you know the benefits. You can then use these benefits in your communications to your ideal clients to hit their hot buttons and stand out from your competition.

These steps are just the start of laser targeting your audience to stand out from the crowd. We go more in depth about your ideal client’s decision-making process in our free business strategy video series. If you haven’t already yet, you can check out the series here.

Did you know that your prospects may or may not buy what they NEED, but they always buy what they WANT?

It is very important that you as a small-business owner identify your ideal client, so that you can develop innovative, niche products or services that provides for the wants of your specific client. Here are some basic steps you can take to find your ideal client:

Who NEEDS what you sell? Identify the demographics (physical attributes) of your client base. This can be age, gender, income or revenue level, number of employees, etc. This will vary greatly depending on the type of business you have.

What do the people who need your product or service WANT? Identify the psychographic profiles (emotional attributes) of your clients. What are their biggest problems, concerns or challenges?

Now, which one of these groups of people meets your passion? That’s your ideal client. You have to be the person that they turn to for their wants, and in return, they will continue to buy from you and send you referrals.

We share more about this in the second video of our new business strategy video series. If you haven’t seen these exclusive videos yet, you can access them now at www.OneCoach.com/videostrategies.

We’ve just launched seven powerful business-growth strategy videos that will help you attract more clients, drive more cash and grow your business even in this recession!

You can receive them for free by going here.

Here’s what you’ll learn in these seven FREE videos:

• The Right Mindset To Grow Your Business – Using The Natural Laws of The Universe
• Attract More Clients – Discover The Ideal Client That Will Make You Wealthy
• Automatic Wealth – Using The Unlimited Potential of Your Sub Conscious Mind
• Your Client’s Decision Making Process – Finding The “Hot Buttons” That Compel Your  Prospects To Buy From You
• Accelerating Your Manifestation – The Neural Reconditioning Process
• Elevator Pitch – What To Say In Less Than 10 Seconds That Move Your Prospects To Buy What You Sell
• Marketing That Works – How To Create Competition-Crushing Marketing

Get Started Today with these Seven FREE Videos Today!

We have reviewed hundreds of business websites and more than 90% of them make one huge mistake. I even spoke with one company recently that does more than $30,000,000 a year in sales and they were making this mistake.

The Big Mistake is:

NOT having your phone number prominently displayed as a call to action on each and every page!

On most websites you have to hunt for a phone number by clicking on a “Contact Us” page or it’s hidden at the bottom of the home page in small font.

Let us give you a tip: If your prospect has to work at finding a way to contact you, they’ll leave your site faster than you can believe.

You wouldn’t think of hiding your phone number on a newspaper ad, a piece of direct mail or in the yellow pages – so why do it on your website? Make it really easy for prospects to call you and watch your leads increase with no more effort or expense.

Here’s what to do…

continue reading…