by OneCoach Team | posted on July 31st, 2008 | Books
We love good books, especially free ones, and we especially love free good books that you can listen to while driving, working out or whatever.
So we’re happy to pass on a tip from reader Ryan Chapman, who alerted us in the comments about a promotion from Pulitzer Prize winning author Thomas Friedman. You can get a free audio version of his best-seller The World is Flat, here until Aug. 4.
From the publisher:
“The World is Flat is Thomas L. Friedman’s account of of the great changes taking place in our time, as lightening-swift advances in technology and communications put people all over the globe in touch as never before — creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place.”
The giveaway is a promotion for Friedman’s upcoming new book, Hot, Flat and Crowded, a chapter of which is also included in the promotion.
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by OneCoach Team | posted on June 26th, 2008 | Books, Marketing
Referrals are a great way to build your business, and there’s an art to generating more referrals. A previous guest on the OneCoach Expert Insight interview, Jill Lublin is CEO of the strategic consulting firm Promising Promotion, and author of the new book Get Noticed — Get Referrals, which shows you how to become more influential using an intuitive, people-oriented approach.
Jill shared with us her top 10 tips for getting noticed, and here they are:
• Be yourself. Build on your assets and your uniqueness because they are really what people want. Clients and customers want you, your special viewpoint or approach; your unique insights or touch, not a weak imitation of someone else. Don’t just be a copycat; find your own voice. Get noticed in your own way; in the manner most natural and comfortable to you. Examine the approaches that others have taken and then follow what feels natural for you. Trust yourself and your instincts.
• Work your business around your life, so it fits in your life, supports your life, and reflects you. Too many people do the reverse, they work their lives around their businesses and it frequently doesn’t work out well. Read the rest of this entry »
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