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OneCoach member Dr. Richard DiCenso had become a victim of this recession just like millions of other small business owners. He had a terrific product… but he lacked the marketing skills as well as the budget to advertise to potential clients.

With only 3 weeks remaining until he would be forced to forever abandon his dream of helping chronic pain sufferers all over the world find immediate as well as long term relief, he asked OneCoach for help.

The Message Was The Key

In a brief 60-minute consultation, it became very apparent that Dr. DiCenso was sitting on a goldmine… IF he could market it properly. That’s when OneCoach Vice President of Training & Product Development Adrian Ulsh used the OneCoach process to develop a 2 page email… an email that follows what is referred to as “The Marketing Equation.”

Using “persuasion architecture,” Adrian wrote an email for Dr. DiCenso in less than an hour. In turn, Dr. DiCenso sent the letter to his 3000 prospect database… a database that was more than two years old and all of the prospects were stone cold. Most of them didn’t even remember who Dr. DiCenso was.

None Of That Mattered

We weren’t asking his prospects to buy Dr. DiCenso. We were asking them to buy his product. Following a persuasion architecture format… a format so simple ANY small business owner can learn it in 3 minutes, we quickly created an email… then asked the good doctor to send it out to his stone cold prospects. To say Dr. DiCenso was skeptical as to its potential success would be a huge understatement. In fact, he told us recently that he almost didn’t bother to send it at all. He had basically lost all hope. He finally thought to himself “what do I have to lose at this point?”

———————-

Here Is An Email Dr. DiCenso Sent Adrian 48 Hours Later

Adrian: Not to impose but I wanted to share some quick feedback. I sent out the clinical study idea to my cold list Saturday evening around 6:00p.m. Within the last 48 hours – I have received just under $12,000 in sales.
Thank you,
DRD

———————-

Within 72 hours, that figure topped $15,000.

Want To Know How You Can Get Results Like This As Well?

Join Us This Wednesday, July 1 at 5 p.m. Pacific time

Hear the entire story for yourself. Both Adrian and Dr. DiCenso will be on the call to discuss the results and explain the powerful techniques that generated these phenomenal results so quickly. There will also be a live question and answer session so you can ask any question you want… including how you might apply these powerful techniques to your business.

Register for the call now >>> www.OneCoach.com/call

When people ask you what you do, do you know what to say?

If you’ve already learned about your ideal client profile and their decision-making process from our free videos on business strategies, then you can easily create a 30-second elevator pitch that articulates the exceptional value of your business.

When you create an elevator pitch, you need to know who you are talking to and what they want. Otherwise, your marketing message will fall on deaf ears. This is where the ideal client profile and the decision-making process will really come in to play.

First, state a problem that your ideal client is often dealing with. Start with “Do you know how…” and describe a problem that they are likely frustrated with.

Next, state what you do. “What we do is…” and then share how your product or service is a solution or benefit to your ideal client’s problems.

If you’ve already worked on your ideal client profile and decision-making process, then you’ll be able to easily come up with a good elevator pitch that…

• Has a powerful and compelling message
• Commands the attention of your ideal prospects
• Pre-Qualifies your prospects
• Helps you gain rapport and respect

An elevator pitch with these qualities will save you time, effort and expense. This blog is just a brief overview of this process, so if you haven’t yet, then sign up for our seven free videos and learn how you can take your business to the next level. If you have already seen them, then be sure to check out our Business Momentum Club. You can join now for just a buck!

People are looking for experts they can trust, and with our proven process you’ll be able to create an elevator pitch that clearly and succinctly makes you the right choice for your prospects.

Did you know that your prospects may or may not buy what they NEED, but they always buy what they WANT?

It is very important that you as a small-business owner identify your ideal client, so that you can develop innovative, niche products or services that provides for the wants of your specific client. Here are some basic steps you can take to find your ideal client:

Who NEEDS what you sell? Identify the demographics (physical attributes) of your client base. This can be age, gender, income or revenue level, number of employees, etc. This will vary greatly depending on the type of business you have.

What do the people who need your product or service WANT? Identify the psychographic profiles (emotional attributes) of your clients. What are their biggest problems, concerns or challenges?

Now, which one of these groups of people meets your passion? That’s your ideal client. You have to be the person that they turn to for their wants, and in return, they will continue to buy from you and send you referrals.

We share more about this in the second video of our new business strategy video series. If you haven’t seen these exclusive videos yet, you can access them now at www.OneCoach.com/videostrategies.

We’ve just launched seven powerful business-growth strategy videos that will help you attract more clients, drive more cash and grow your business even in this recession!

You can receive them for free by going here.

Here’s what you’ll learn in these seven FREE videos:

• The Right Mindset To Grow Your Business - Using The Natural Laws of The Universe
• Attract More Clients - Discover The Ideal Client That Will Make You Wealthy
• Automatic Wealth - Using The Unlimited Potential of Your Sub Conscious Mind
• Your Client’s Decision Making Process - Finding The “Hot Buttons” That Compel Your  Prospects To Buy From You
• Accelerating Your Manifestation - The Neural Reconditioning Process
• Elevator Pitch - What To Say In Less Than 10 Seconds That Move Your Prospects To Buy What You Sell
• Marketing That Works - How To Create Competition-Crushing Marketing

Get Started Today with these Seven FREE Videos Today!

Special Video - How Social Media Marketing Can Provide an Endless Stream of Qualified Traffic, Leads, Prospects and Customers for Any Business, In Any Niche

Watch this powerful video as John Assaraf interviews Mike Koenigs from Traffic Geyser and learn how social media marketing can increase the number of qualified traffic, leads, prospects and customers for your business.

This video will show you how to:

• DOMINATE the Search Engines
• FLOOD the Internet with Your Message
• Get Higher Web Rankings
• Drive Unlimited Free Traffic
• and Generate Qualified Leads Quickly, Easily and Inexpensively

Watch this video today!

We ask every business we work with two questions:

1. How many customers do you currently have?
2. How many leads/inquiries do you have?

Many companies keep a record of their customers but most of them neglect to keep a record of their leads / inquiries.

Leads / Inquiries that don’t convert into sales immediately are a goldmine for future business and can be marketed to over time to establish a relationship, promote various offers and also market other products.

Your list really is one of your biggest assets - here’s one way to grow it.

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You already know that the offer is the second most important success factor of any direct marketing campaign, either online or offline. (The most important factor? Your potential or existing client list.)

What you may not know is that the difference between an “OK” offer and a “killer” offer can translate to many thousands of revenue dollars. The best use of your marketing time and money, therefore, is to develop a killer offer and make sure you have a great list.

Here are six tips that will raise your offer to “killer” status:

• Figure out exactly who you are going to send the offer to. Follow just this one tip, and your campaign will be more successful than at least 90 percent of your competitors. Most businesses come up with the offer first, then decide who to send it to. This is no where near as effective as deciding who you want to attract, then fashioning an offer that will appeal to that particular group of people.

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Imagine this: You’re at a networking event, loaded with potential clients for your business. Someone walks up to you and says “so what do you do?”

How do you respond?

Your response can make your business millions… or result in its demise.

The typical response to that question is “I’m an attorney,” or “I’m a teacher.”

That is not WHAT you do… that’s WHO you are. When you know exactly what to say, and the order in which to say it, you possess the real secret to building a million-dollar business. Fail to get this right, and little else matters.

Register now for this week’s OneCoach Momentum Call and we’ll reveal the process for creating the ultimate four-step elevator pitch… This is that statement that you can deliver in the length of an average elevator ride – about 20 seconds — that is so powerful and compelling that it leaves your prospects on the edge of their seats.    

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Your ideal client is much different from your typical client. How?

Your typical client NEEDS what you sell. Your ideal client WANTS what you sell.

That difference is huge. Prospects may or may not buy what they need, but they will always buy what they want… even in a tough economy like we’re experiencing today. Here’s what you need to know…

Needs are logic-based, wants are emotion-based. So when your product or service matches your prospect’s specific wants, you have found an ideal client. And your ideal client will make you the most money.

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That’s right. We’ve been able to decipher the age-old secret of what women want. We broke it down into two simple truths:

• First, make their lives easier.
• Second, make their time more meaningful.

That’s it. If you constantly incorporate ways to enrich their lives and make things easier for them, then you’re sure to get lifelong customers.

Of course men are extremely busy too. But you’ve got to consider that 75 percent of women are working today, many of them full-time, and they’re spending an additional 25 hours taking care of life at home.

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