One Coach

If you’ve been watching the Olympics, you’ve can’t fail to have noticed the importance that coaching has upon the performance of the athletes. And today it’s no different in business.

As Milwaukee Journal-Sentinel columnist Tannette Johnson-Elie observes, corporate leaders have relied upon coaches for a long time, and now the trend is making it’s way into the entrepreneurial ranks:

Coaching can also benefit small-business owners who may lack the comprehensive business knowledge to run their businesses profitably and maintain their sanity in the process.

(You can read the rest of Tannette’s column here.)

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This content is excerpted from an interview that OneCoach CEO John Assaraf conducted with business consultant Mitch Axelrod, author of The New Game of Business. A previous excerpt from this interview, about when to give your product away for free, is here.

The game of business has permanently changed, says Mitch Axelrod.  Here are some of his new rules:

Don’t fall in love with your products and services.  Of course, you have to like and believe in what you sell.  But when you become overly enamored of what you produce and sell, you can easily become blinded to what the marketplace actually wants.

Instead, shift your attention to the people who buy your product or service.  They will tell you what they want and need, and they will help you improve your products and services to better serve those needs. 

Ultimately, your customers determine your success in the marketplace.  Passion is good.  Enthusiasm is good.  But never fall in love with your product or service at the expense of your customer base.

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When you are shopping for something, what’s the first question you ask yourself when considering a particular vendor or store? If you are like most consumers, the fundamental question, asked on reflex, is “Why should I do business with this person or business?”

Have you answered this unspoken question for your own customers and prospects? If so, does the answer make you stand out in your field, or are you simply part of the herd?

Every day, your customers and prospects are showered with advertisements, brochures, newsletters, Web sites, and other media that ask them to open their wallets. As a result of this barrage, buyers strive to tune out the noise by ignoring things that are the same.

Said another way, they commoditize the available choices. They identify the goods or services that, in their perception, are identical and differentiated only by price. Commoditizing makes everyone the same, part of the herd, and helps prevent “decision overload” by decreasing the number of choices from which to select.

Your challenge is to keep your business from being turned into just another sheep in the herd by your customers and prospects. How do you do that?

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The ultimate goal for every business, obviously, is to be successful and make money.

To create that success, there are three crucial questions that every business owner must ask every day. These three questions will help you optimize your business performance and ensure that you are taking the right actions to increase profits and decrease overhead costs.

The first question you should ask yourself is: How do I generate more profits per sale?

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“The Answer: Grow Any Business, Achieve Financial Freedom, and Live an Extraordinary Life,” the new book from OneCoach founders John Assaraf and Murray Smith, is now available at ReadTheAnswer.com.

A ground-breaking work, it has already attracted some amazing reviews from industry leaders:

“There are great books on the unlimited power of our minds to co-create the circumstances of our dreams. There are even more books on business development and the management of those dreams. What makes “The Answer” so remarkable is that finally both dimensions have been wonderfully explained and integrated into what is destined to be the ‘how to’ book of the century. Read and win!”
- Ian Percy author “Infinite Possibilities, Make Your Life a Masterpiece”

Order your copy now at ReadTheAnswer.com and you’ll receive business-growth bonuses including a customized Personality Profile and Assessment and the OneCoach Income Acceleration Program. ReadTheAnswer.com also provides access to:

• Free sample chapters
• An online community where you can discuss “The Answer”
• A selection of reviews
• Videos of the authors discussing the book
• and more!

Order your copy now, and start building your building your business today!

Every business has challenges. Most of the time, you the business owner, find a solution, create value, and move forward, happily and profitably.

But some business challenges have a way of becoming intractable. You can get stuck, and working harder doesn’t help. When the business suffers, so does your personal life. You lose sleep. You’re not sure what to do next.

Well, here’s a truth that sometimes gets overlooked: No matter how difficult they seem, the challenges you and your business are facing have already been overcome. Regardless of how specialized your business is, someone else in your field has already struggled and won.

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