One Coach

You can buy a cup of coffee at 7-Eleven, Dunkin’ Donuts and even McDonalds, and buy it for way less than you can at Starbucks. So why are so many people Starbuck’s junkies?

Why are so many airlines near bankruptcy, yet Southwest has made a profit every quarter since it started flying its planes?

How did Apple come back from near-dead and resurrect itself so it now sits at the top of the communications world?

Register now for this week’s OneCoach Momentum Call, and we’ll fill you in on the secret they have all used – and then reveal how you can use the same secret to dominate your market – no matter what business you’re in!    

OneCoach Regional Director Adrian Ulsh is going to reveal to you the strategy that has allowed businesses like Starbucks, Southwest Airlines and Apple to jump to the top of their industries and dominate their competition. In just 45 minutes, you’ll learn how to:

• Reposition your business for market dominance.
• Know exactly how to find that “sweet spot” that your competition knows nothing about.
• How to use that sweet spot to instantly attract new clients, whenever you want.
• Understand how to separate your business from all of your competition.

There are serious benefits to being number one in your market. You get to charge more, for one. How do you get to that point? Reserve your spot now to find out.

We love good books, especially free ones, and we especially love free good books that you can listen to while driving, working out or whatever.

So we’re happy to pass on a tip from reader Ryan Chapman, who alerted us in the comments about a promotion from Pulitzer Prize winning author Thomas Friedman. You can get a free audio version of his best-seller The World is Flat, here until Aug. 4.

From the publisher:

“The World is Flat is Thomas L. Friedman’s account of of the great changes taking place in our time, as lightening-swift advances in technology and communications put people all over the globe in touch as never before — creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place.”

The giveaway is a promotion for Friedman’s upcoming new book, Hot, Flat and Crowded, a chapter of which is also included in the promotion.

What do you do if you’re about to lose the roof over your head?

OneCoach CEO John Assaraf will be among the guests addressing that question on Larry King Live, tonight, July 30 at 6 p.m. Pacific (9 p.m. Eastern). Tune in to hear John’s perspective on how to keep the right mindset now amidst so much gloom and doom.

You can send questions to John and other guests by e-mail or video at the Larry King Live site here.

Tune in to Larry King Live tonight to see John!

Have you ever wondered how a peanut butter manufacturer went from the bottom of the pile to the top of the heap by using just four words in their advertising… and the four words never even MENTION peanut butter or how it tastes?

Choosy mothers choose Jif.

What gives? Why did this work? What magic spell did these four words cast over American mothers that practically forced them to buy Jif peanut butter?

Register now for this week’s OneCoach Momentum Call, and we’ll show you how you can profit from the exact same approach, no matter what business you’re in.     

OneCoach Regional Director Adrian Ulsh is going to share with you the secret formula he has used to help OneCoach clients separate their businesses from their competition, and make prospects feel like they would be fools to buy from anyone else. The result, of course, is ongoing growth in revenue and profits.

You’ll learn how to:

• Implement a simple, easy-to-follow marketing equation
• Understand how to apply the principles of persuasive marketing
• Instantly attract new clients to your business, whenever you want
• Reduce or even eliminate your entire marketing and advertising budget for good

Reserve your spot now, because we have limited lines available.

This is the second in a series of posts excerpted from a conference call between OneCoach CEO John Assaraf and Tony Rubleski, president of Mind Capture Group. See the first post in this series here.

As the CEO of your own company, you are in sales and marketing, whether you like it or not. Thusly, there are many societal forces we must contend with in order to dominate the market. And whether you realize it or not, you are constantly engaged in the battle for mind capture and getting attention. Those who can persuade the most effectively, call it sales or influence, will win and pass their ideas or their innovations onward.

And so, one of the first things you need to keep in mind is that the marketplace is not just skeptical, it’s cynical. This is because we are overloaded with so much marketing noise, so much hype in the media that we are very jaded towards advertisements.

There are simply too many choices out there, and the number of choices is only going to increase. Thomas Friedman’s book, The World is Flat, illustrates the impending fierce competition of India and China, and the need to raise the bar immediately – a tremendous resource for a snapshot of today’s marketplace and where it’s going. The point is if you think it’s tough now, imagine when these super powers kick it into high gear.

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Written by:
Murray Smith
OneCoach Founder

In my previous two posts we addressed the questions: How do I generate more profits per sale? and  How do I get more sales per customer?

The third question that every business owner should ask themselves every day is: How do I get more customers?

John and I have spent years learning the answer to this question. In fact we have taken this it to a whole different level by adding one critical word that, when you add it to this question, can skyrocket your business growth and help you achieve a whole new level of success.

Ask yourself: How do I get more of my ideal clients?

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The mortgage industry is in the tank. And everyone knows that Michigan, home to GM and the other crumbling giants of the automotive industry, has been slammed hardest by the economic slowdown that is gripping the nation. Yet Traverse City, Michigan is where Corey Phelps launched his new mortage business earlier this year.

In that small town in the northern part of the state, his new company closed their first mortgage on Feb. 9. Since then, in just six months, his brand new company has recorded $208,000 in gross revenues on $13.54 million in mortgage volume.

Corey will be our guest this week on the OneCoach Momentum call. He is going to share with us exactly how he used the OneCoach Business Growth Network™ to innovate and launch his mortgage business into the stratosphere - despite being in the most economically depressed state in the country.

Register now to be on the call, and hear Corey tell in his own words how he did it - and how you can too - whatever business you’re in!

Whether we’re technically in a recession or not, a lot of business owners are noticing that things have slowed down.

If your business is down right now, you can see it as a threat, or as an opportunity in disguise. Because while others are pulling back, you can take steps to build your business by reaching more of your ideal clients — and that’s what we focus on in the OneCoach Momentum Call.

In last week’s session, we looked at three fundamentals that determine the success of any small business. Your product or service must:

• Be unique.
• Offer extraordinary value.
• And you must be able to communicate that it is unique and that it offers value.

This week we’re going to extend that discussion and zero in on the key to all three of these, and that is innovation. It’s what makes a business different, creates unmatched value, and provides the evidence of your superiority in the marketplace. And that evidence must go into all of your communications.

How do you know if you need to innovate?

• Is it getting more difficult to attract more clients?
• Does your marketing not work as well as it used to?
• Does your business look and sound just like everyone else who sells your product/service?
• Do you constantly find yourself competing on price?
• Are your sales far below expectations for this month?
• Are you experiencing insufficient cash flow?
• Do you feel overwhelmed with running your business day to day?
• Do you want to take your business to the next level, but don’t know how?

If you answered “yes” to any of the questions above, you need to innovate your business.

Join us on this week’s OneCoach Momentum Call with Regional Director Adrian Ulsh, who will personally guide you through the steps of innovating your business so it becomes unique, offers extraordinary value, and communicates effectively to your ideal clients and prospects.

This call will provide you with specific examples of innovations that you can immediately apply to your business to increase your sales, revenue and profits.

Reserve your spot now, because we have limited space available for these calls.  

This is the first of a series of posts excerpted from a conference call between OneCoach CEO John Assaraf and Tony Rubleski, president of Mind Capture Group and author of Mind Capture: How to Generate New & Repeat Business in the Age of Advertising Overload.

You absolutely must get your company in the mindshare of the consumers and really understand how important that is. You need to be in the forefront of your prospect’s mind. Essentially, you want your prospect to wake up in the middle of the night with a question about your industry, and have your company name and information pop into their mind as the answer.

To accomplish this mind capture, you must stand out – one of the few ways to get people’s attention and win new business in a world of too many choices and demands placed on people’s time. This can be a daunting task with about 50,000 messages bombarding us every day. 

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Written by:
Murray Smith
OneCoach Founder

In my previous post we discussed how to get more profits per sale.

Today we’re going to look at the second of the three crucial questions that every business owner has to ask themselves every day, and that is this: How do I get more sales per customer?

After all, you absorb substantial cost and expend a lot of effort to obtain your customers, so why not try to sell them more?

First, there are several things to think about. You need to consider:

• The frequency of interactions you have with your customer
• Their lifetime cycle (how much they will buy from you over the five years or so of your relationship)
• Their value per transaction.

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