To deliver effective product copy, you need to get in the following frame of mind in regards to your prospect:
- What are their needs?
- What are they thinking about?
- How do I express my product or service in those ways?
One approach that accomplishes this almost every time is hypnotic storytelling.
Whenever you tell a story, you are getting into the person’s unconscious mind. In many ways, you’re slipping past the radar, their defense system, and you’re getting the story to go in. Furthermore, humans make sense of the randomness of their lives by telling a story about it.
